The internet is everywhere around you. Almost every person in the country uses the internet every day. That means you have to be smart about creating online marketing opportunity for your business.

You can follow a general online marketing standard, and getting guidance from companies can be a major benefit. This is especially important for new businesses just getting their feet wet with online promotion. However, even businesses that have been around for a while can often improve the way they use the internet for marketing purposes.

Use this guide to learn more about improving your internet presence and using the world wide web in a way that truly benefits your brand. Otherwise you could get lost in a sea of minor decisions that don’t do much but take up your time.

Build a World Class Website

Your website is your literal home domain and a place where you can put your best digital foot forward. When customers and potential customers come to your website, you’ll be the one controlling every image, word and the whole narrative they see. That’s an important part of showcasing your brand’s best attributes.

Building a top website can be tricky though, especially if you’re doing it for the first time. Hiring professionals to help you with this is always wise, but there are other things that can help you get the most out of your web address.

Make your website easy to find:

  • Have a web address that’s easy to remember and doesn’t require lengthy typing
  • Ensure your website is mobile-ready from the day it launches

Next, focus on making your website easy to navigate. Even customers interested in your brand will quickly go to another page if they can’t easily navigate and find what they’re looking for on your page.

Include your contact information on almost every page, so customers can quickly e-mail or call you. That’s almost always going to be your best bet when it comes to turning a casual web user into a true paying customer or client.

Take Advantage of Visuals

The text on your website tells potential customers all about your brand, but too much text is just plain boring! That’s why visuals need to be a big part of your online presentation.

When creating your website, break up text:

  • Use relevant photos
  • Incorporate graphs
  • Consider pie charts if you’re in a technical field

These methods all can increase the amount of time people spend on your site, which in turn will increase your conversion rate.

Don’t Rely Just on Your Website

Your website matters, and spending time and money on it is important. That doesn’t mean it should be your only method for reaching out to existing customers or finding new ones. Today, social media is also extremely important.

Start by building your social network on main platforms like Facebook and Twitter. Depending on your business type, other platforms like Pinterest will be beneficial as well. Make sure these are all connected to your website and that users you reach have a way to contact you.

Stay Connected to Customers

Small companies that seem like distant entities with no outreach don’t survive in today’s economy. You don’t have to be out shaking hands all the time to build your business though, even if doing that can be helpful, too.

Instead, reach out to customers on social media and forums. Always respond to e-mail inquiries quickly. Small businesses thrive through loyal customers. You won’t have any if you don’t build lasting relationships with potential and existing buyers.

Being a small business can be tough, but you don’t have to rely just on word of mouth. Use these tips to build a website and maintain your online presence in a way that lets you grow your brand.