Today, most businesses know the value of having a solid marketing strategy outlining their value online. With a reliable content expert, you can ensure that you create copy that’s beautifully-written, easy to share, and perfect for reflecting your brand identity. But are your brand stories delivering the sales you need for success?

If the answer is “No”, then you’re not alone. Today’s marketing techniques aren’t just about finding the highest-quality content and most impressive stories. Even blogging and social media have become elements that are driven, in part, by technology. After all, even if you’re always producing amazing content, you’re probably missing out if you haven’t found a way to consistently get that content in front of the eyes of your customers.

Now, 63% of European marketers, and 78% of U.S. market professionals think that marketing success comes down to understanding the technology behind advertising and sales.

So, how does this translate for your company?

Adding Technology to the Brand Tale

Today, every business has a narrative. People love stories.

Ever since we first learned to scratch pictures onto cave walls, we’ve been telling stories to help expand our understanding of the world around us. Today, stories are used to help engage a market of buyers who are no longer interested in the “hard sell”. Modern customers want to feel a connection to the companies that they do business with, and this means learning where they came from, what they do, and what their motives are.

Your stories need to be incredible to work. They should inspire emotion and responses – but they also need to go through a tech-driven marketing system that makes sure you’re reaching the right people at the right time. With tech, you can post stories that are easy to analyse, track, repurpose, and re-imagine for the future of your business. After all, a great marketing story doesn’t need to be used just once.

Techniques like apps, automation, and analysis technology can help you to make the most out of your marketing efforts by combining the art and science of creativity.

How to Embrace Marketing Tech

For most businesses, embracing marketing tech will mean combining both the IT and marketing segments of their business. While there are many things that you can put together for your marketing strategy, such as banners and content, without the direct support of an IT team, their collaboration can be helpful when it comes to making sure your marketing message is seen.

The following points outline some key areas where IT might become an essential component of your marketing operations:

Your Central Data Store

Today, data is a big deal in marketing. The right data can help you to refine your marketing efforts and ensure that you’re targeting the right customers with the right techniques. As such, the management of your company’s central data should be something that’s treated with real focus and respect. A central-data store can be ideal for easy analysis, and IT can help ensure that this space is created, maintained, and well-managed.

Marketing App Integrations

Apps are becoming a fundamental part of the eCommerce and entertainment environment. The Apple store has around 2 million apps, while Google Play has more than 2.2 million. If you want to make sure that you get in front of the right audience, at the right time, with the right marketing message, then it makes sense to go mobile. An IT team can help you to integrate your apps with the right features to appeal to, and engage your audience.


Automation is becoming an increasingly popular solution for marketers from all areas of the online world. Regardless of whether you need to make sure that emails get sent out at the right time, or that updates on sales and promotions are advertised throughout all your social media channels, automation can help. The right automation technology can make life much easier for brands that want to have a consistent presence online.

Combining Tech and Marketing

Combining marketing with technology might seem like a complicated process, but it’s actually a great way to improve the way that you analyse your data, and improve your chances of business success. By having a data centre ready for consistent metric tracking, app integrations, and automation in your marketing strategy, you may be able to boost the success of your next advertising efforts.

Rebekah Carter is a dedicated author and businesswoman with a passion for the entrepreneur lifestyle, who writes for Baggetta & Co.  Over the years, she’s built an in-depth understanding of company development in the areas of technology, marketing, PR, promotion, and health.