As a responsible automobile and home owner, you will understand how incredibly important it is to get your assets analyzed every so often. This will allow you to identify problems before your automobile breaks down or your home’s roof begins to leak. As a wise business owner, you will do the same for your website by running an SEO audit. This can help you identify problems, conjure up new ideas, and ensure your site continues to rank near the top of the list. Below, you will discover the true importance of performing regular SEO audits on your site.
Getting Content Up To Date
Some businesses will create their website and leave it untouched for many months. While this may not be a problem for some, it could be a major hindrance for others. An audit will help you determine whether or not your site’s content has become ineffective and outdated. If you’ve noticed that your visitor count has dropped sharply over the course of several months, there is a possibility that your content is no longer sufficient. Fresh content can be enormously beneficial for keeping your visitors returning, while also influencing Google’s perception of your site.
The audit will help you determine if your content has become problematic, so you can take action accordingly.
Ensure Correct Keyword Placement
As you likely already know, keyword placement is enormously important. In order to ensure your site ranks for the right words, your keywords need to be placed in the content and tags of your site. While this might seem like a no-brainer, it is actually very common for even the most diligent and careful webmasters to forget these basics. Therefore, learning how to do an SEO audit and running one on your site will prove to be enormously helpful. After you’ve audited your site, you’ll know exactly where the keywords have been placed and where they have not.
This will make problems obvious and rectifications quicker and easier.
Identify Broken Links
Unfortunately, broken links are something that can severely damage your site’s credibility with your visitors and the search engines. Even worse is the fact that link rot can happen unexpectedly. You never know when another website is going to disappear and this could transform a once working link into one that lands on a 404 error page. And of course, it would take many hours to check and identify broken links manually.
Thankfully, website auditing tools will be able to help you identify these problems much quicker.
Remain Up To Date
Another thing to remember is that the major search engines are continually changing. They frequently manipulate their search algorithms and these changes could impact the effectiveness of your search engine optimization. This is another reason why it is so enormously vital to perform regular site audits. Performing site audits every few months will allow you to keep your site up to date and in compliance with the search engine’s guidelines.
Once you’ve performed the audit, you’ll be able to identify techniques that were previously effective, but now risky. And, you’ll be able to take action to ensure your site remains in good standing.