According to research by Wyzowl, 92% of marketers consider video an essential part of their content strategy for marketing.
With the exponential rise of video consumption, it becomes easy to understand why video marketing has become a staple in most brands’ marketing.
It’s an immersive medium that captures and holds the customer’s attention. It allows you to build connections with your audience and nurture them.
Let’s take a deeper look at the benefits of video content in your marketing and why you should use video marketing to boost your online presence.
Why is video marketing essential for your content strategy?
Why video marketing is crucial for your content strategy because it allows an excellent avenue to:
- Explain your product in great detail
- Capture and hold your customer’s attention
- Optimize your content and rank better on Google
- Spread your digital presence with valuable content
- Form and grow a meaningful relationship with your customers
Top 6 reasons why using video marketing will help you boost your content
Given below are some of the most important reasons why video marketing is an absolute necessity in your content strategy and how to include it in your marketing efforts for maximum benefits:
Video marketing offers an excellent variety of content
While other marketing efforts, such as blog posts, social media posts, and emails, are limited in the variety of content that can be created, video content offers immense variety. This variety is why video marketing can expand a brand’s content strategy.
You can create different types of video content, such as:
- Educational videos
- Videos meant for entertainment purposes
- Informational videos
- Promotional videos
- Live videos
- Streams of events
Nowadays, you can put less effort into creating high-quality video content using content from websites offering free stock videos. It helps you save time and resources while elevating the quality of your content.
Moreover, you can add videos to your existing content to add value. For example, a blog post explaining your product’s feature can include a video that’ll give your customers a better understanding and add value to the blog post.
Customers love video content.
Customers prefer watching a product video rather than reading about it. This is why video marketing is necessary for your content strategy — for the simple reason, customers love video content from brands.
They will willingly watch videos from you. What better way than that to connect with them authentically and build a solid relationship?
Learn about your target audience’s likes, dislikes, and interests to cater relevant video content to them. You can easily use stock footage to create high-quality videos with little effort and engage your customers in a way they’re receptive to.
Video marketing boosts SEO.
Adding video to your content strategy helps add variety to your overall digital presence. When Google scans your web pages to match search results, it considers and rewards pages with more varied content, pushing your content over your competitors.
We talked about customers loving video content. Adding videos to your content engages people and keeps them on your page longer both because
- they’re more inclined to watch a video, and
- the longer they watch, the better your ranking becomes on Google’s list.
Pro Tip: Always add closed captioning to your videos. It directly impacts your SEO by giving your video context and meaning. Google will be able to crawl the content much better and show it in more relevant searches.
Video content is easily accessible.
As people become more inclined to create, consume, and share video content, more platforms are accommodating it. Videos are easily accessible and shareable.
Most social media platforms like Instagram and Twitter support video content. Platforms such as YouTube and TikTok are entirely video based. You can easily share your videos there as is, rarely needing them to adjust to the platform’s quirks.
The same cannot be said for blog posts or emails, which cannot be shared on every platform and cannot be shared as is either.
Video marketing draws engagement.
Another reason why video marketing is the go-to for most brands is the engagement it brings. People are more likely to watch videos and leave comments regarding their queries or appreciation for the content.
It helps brands initiate and maintain communication with their customers. Most social platforms encourage and facilitate communication between the video poster and viewers, making it easier for brands to nurture bonds with their audience.
Create videos that cater to the interest of your target audience. Aim to incite responses among them. This creates a communication loop that helps you authentically interact with your target audience.
Video marketing helps you establish credibility.
An important reason why video marketing needs to be a part of your content strategy is the way it helps you establish credibility in your industry. Here are some video ideas to help achieve that:
- Videos that showcase your products;
- Videos that explain the features/functions of your products in a practical setting;
- Behind-the-scenes videos that describe the manufacturing process;
- Behind-the-scenes videos that help the audience see how your staff works;
Such videos give authenticity to your brand. It makes people see the effort you put into your products and how things are done. It also helps resolve specific questions about the products or processes.
For example, the skincare brand Glow Recipe shared a video about the manufacturing process of its flagship products. It saw responses from customers who appreciated the effort the brand put in and the meticulous process.
Video marketing has emerged as an essential component of any comprehensive content strategy.
It has taken the world by storm with its ability to create immersive experiences. Video content allows for captivating storytelling, visually demonstrating products or services, and connecting with viewers emotionally.
Further, with the rise of social media platforms and video-sharing websites, video marketing has become more accessible and shareable.
It offers many benefits to boost your marketing efforts, such as optimizing your SEO and attracting and authentically engaging customers.