Learning management systems or LMS is not a buzzword anymore. It is a whole new world of its own. An LMS, or learning management system, is a tool that facilitates the delivery, administration, and monitoring of training, anywhere and anytime, to trainees, within the organization and extended enterprises. LMS is helpful in every aspect of training, whether the training is educational, employee onboarding, compliance training on the job training, channel partner training, or customer training for a business.

With a plethora of options available in the LMS market, having a varied range of features and pricing models. Every organization regardless of size is running to implement its learning management system for their training and development. In the eLearning industry, there are several misconceptions and myths about the pricing of LMSs due to new market trends emerging every day. Most organizations choose open source LMS by default for implementing LMS, believing it to be the most inexpensive way to implement an effective learning environment. What they don’t understand is the hidden cost behind the pricing plans. This article aims to resolve the most common five myths about LMS pricing. Here it goes:

LMS pricing myths

1. Only big organizations can afford LMS

Only large organizations could previously afford the expense and complexity of running an LMS. However, owing to the Software-as-a-Service (SaaS) model, a small or medium-sized corporation may now host complicated systems in the cloud without involving IT and at a low cost. Small businesses might benefit from LMS price methods such as pay per user or pay per active user to include LMS into their training budget.

2. Unlimited LMS usage pricing plan is the best option

With limitless consumption, there is always a catch. Even though low-cost LMSs advertise limitless access, they have a monthly limit on the number of active users. If you want to teach your entire crew, this model is not going to help you. If you still believe you can get beyond these flaws and make the most of an LMS, keep in mind that you’ll be paying up for a system that’s already overburdened with other unrestricted clients.

3. Only the license cost is the total cost

If the organization knows for sure which features in LMS they need, they are a large enterprise and need a high number of users. These organizations usually opt for a periodic license fee model. Although the pricing model appears to have fixed fees, there are some hidden costs, including infrastructure, support, renewal, and maintenance costs. Also to unlock some set of features or updated model an extra fee needs to be paid that increases the total cost of learning and development for the organization and can seem heavy on the fixed budget of training and development.

4. Infrastructure costs are included

Infrastructure cost is never included in the LMS pricing and budget analysis. And Infrastructure cost for  LMS is not included in planning the LMS, it can dis-balance the learning and development budget. Infrastructure cost includes the expenses of everything you’ll need to host the program, including servers and other hardware. This is a recurring expense rather than a one-time expense. You can’t ignore the need for equipment maintenance and replacement as technology evolves. IT support consists of IT gear, software, and employees. The setup, maintenance, and upgrade of the system all incur costs.

5. Customization and support are free

Customization is an LMS that includes maintaining brand consistency in the training program. Like uploading the brand logo, font, colors, theme design aligned with the other brand elements. Content maintaining the brand value incurs an additional cost when hosted by a third party.

Also, support service by the LMS provider, On-time troubleshooting, support knowledge base, LMS migration, and onboarding training, access to chatbots with an increase in the extent of support services, the cost of LMS increases in multi-folds.


To know more about features, ease of access, and compatibility, do not hesitate to take the trail of LMS while choosing the one for your learning and development. Check out UserGuiding price, they offer both a 14-day free trial with a money-back guarantee in 30 days and a fixed subscription model.


It is important to make informed and business-wise decisions while choosing an LMS as per their organization’s training and development budget. Although the benefits of LMS for an organization outweigh its cost easily. Yet apart from chosen pricing plans the total cost of an LMS includes a whole lot of costs like, infrastructure, IT support, updates, maintenance, customization that should be known to the decision-maker.  The above-mentioned myths revolving around the LMS industry should be debunked with the knowledge of pricing plans.