Video editing is as fun as it is tiring and determines what your final output will look like. You can enhance moods, create tensions, cut the video, or you can use this tool to speed up a video. In a word, there are tons of effects for you to try to create a piece of content that will imprint on your audience.

Before we dive into the many effects, we need to understand the variety of effects you can use.

Invisible Effects

There are innumerable additional effects in movies and videos that no one notices since they are designed to be virtually invisible or, at the very least, undetectable. Color-correcting footage for more realistic tones, stabilizing unstable footage, and even adding subtle aesthetic elements to boost realism are some hacks that editors often use. Certain compositing techniques, such as mixing various locales into one shot, are also used to generate realistic effects while making the audience believe there are no effects at all.

Visible Effects

Certain effects give a video a distinct appearance and feel, and viewers are aware of the effects in use. Speed shifts, distortions, reflections, aesthetic filters, stylistic color grading, animation transitions, 3D elements such as CGI, and more are some examples. When used correctly, these effects improve the plot, tone, and overall effect.

Top Six Effects to Use When Editing a Video

Here are six worth-trying effects for social media videos:

  • Color Correction and Grading

Whether you’re using primary color correction tools to improve the color balance of your footage or color grading to follow a specific style for mood or feel, basic color correction tools allow you to gain complete control over shadows, mid tones, and highlights. 

Single colors can be fine-tuned or even changed using secondary color correction. Color curves allow you to manage exposure across the entire light and dark spectrum, as well as particular hues. These are your go-to tools for working with color, whether you just want to fix a problem and keep it hidden or you want to make a color statement. If you want to take it a step further, try Lookup tables for color manipulation as well!

  • Video Stabilizing

An editor may be forced to work with a shaky clip occasionally. Video stabilization allows the editor to save footage that would otherwise be unusable.

  • Cropping and Panning

You may utilize crop and pan tools to create whole new motion possibilities in your photographs, whether you’re dealing with video clips or still images. This way, you can fix an image’s orientation, reframe or modify its aspect ratio, or even create a “Ken Burns” effect by panning over still images.

  • Motion Pacing

Changing the playback speed of a video can add tension or humor to a scene, as well as direct the audience’s attention to crucial aspects or actions. To create anticipation, slow down a dramatic event. To add excitement or humor to a scenario, speed it up. Most editing software allows you to change the playback speed while the clip length on the editing timeline is automatically adjusted.

Find one that also gives you incredible control over glass-smooth speed effects in your video and lets you accurately specify motion speed ramp-ups and ramp-downs.

  • Motion Tracking

Apply this effect to “pin” something to a specific object in your video. An editor may utilize motion tracking in conjunction with Picture-in-Picture to place a video into the screen panning across an image, for example.

With advanced motion tracking and other tools, it gives the editor enormous versatility when it comes to adding effects to particular portions of video or producing stunning animated composites.

  • Masking

Masking is a crucial stage in terms of composites because it allows the editor to eliminate everything from an image except the required elements. Chromakey, which turns a certain color transparent, such as a green-screen background, or Bézier masking, which allows an editor to clip a specific element out of an image, are both powerful masking techniques. Other techniques, such as brightness masks, can produce the same result. You can use the most appropriate tool for the job.


Video effects give you a plethora of options for enhancing your video in a variety of powerful and imaginative ways. However, in most circumstances, you should utilize them more subtly than not at all. You don’t want the audience’s attention to be drawn to a “cool effect.” Instead, you want people to sense the effect’s impact on the viewing experience without having to know or remember what led them to feel that way. The main message is that video effects should appear natural. 

With video effects like these and more, you have a whole new world of video creation to unleash. Unlock your potential creativity to the fullest. The effects help spread the buzz and add a wow factor to your videos.