Digital marketing is the primary sales driver in the modern business world. Businesses are willing to go to any lengths to ensure they have the most effective digital marketing strategies. According to one survey on digital expenditure, small businesses in the US spent an average of $534 per month on digital ads in 2021.
More than 90% said they plan to increase this figure further in the coming years. Incorporating digital marketing is important for the success of your business. These are the top four digital marketing strategies for startups in 2022.
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Build a Great Website
Every business needs a website. It makes a business more visible and improves lead generation. 84% of consumers think a company with a website is more credible and professional. Your website acts as the focal point of all your digital campaigns. All your social media pages should direct visitors to the website to get detailed information about your brand.
Create a website with a unique logo that accurately represents your brand. It should explain what your business stands for and how your products and services solve people’s problems. Include an “About Us” page and provide all your contacts. Make your website mobile-friendly and optimize it for search engines.
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Create Blog Content
Blog marketing is an effective strategy that can help you to build brand authority. Write relevant content and post it on your blog where it can be easily accessed by visitors. A library of blog posts will make people discover your business on search engines, introduce them to your brand, and motivate them to explore other products and services on your website.
For instance, if you run a dealership and a car buyer searches for “used car on sale near me” and lands on your site, they are likely to read related articles and get other services. Create content that adds value to your existing customers and prospects.
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Invest in Pay-Per-Click (PPC) Ads
SEO (Search engine optimization) takes time to deliver results. New businesses operating in highly competitive industries will take even longer to see results. You may wait for months before Google ranks your content on its search result pages. This can slow down your digital marketing efforts.
Pay-per-click ads will put your business on top of search engine results pages and draw more visitors to your website. One research shows that prospects who visit a website through pay-per-click campaigns are up to 50% more likely to buy from the business. New businesses struggling with traffic can invest in pay-per-click ads to boost brand awareness and increase page visits.
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Work With Influencers
Influencer marketing is one of the fastest-growing channels in the digital marketing space. According to statistics, the industry is now valued at $16.4 billion. Influencers command large, loyal followings on social media and can be an asset to your digital marketing strategy.
Work with influencers to drive more traffic to your business and boost sales. Know where your ideal customers hang out and work with influencers on those platforms. But ensure their values resonate with what your brand stands for to avoid a possible backlash.
