Podcasts are a new boom in the world. It is quite easy to create and promote it. What’s more, it is one of the best ways to share your knowledge or ideas to a wide audience. However, there are some vital steps to make podcasts really effective. If you ignore them, the podcast will not be as popular as it could.

Step 1. Transcribe Podcast

Video and audio to text transcription is usually a boring thing. You have to sit and listen to some episodes several times and write them down to text. Moreover, it is vital to:

  •       set the correct timing for each phrase;
  •       check the spelling;
  •       check the accuracy of transcribing.

If you miss something, the whole message of the podcast may be spoiled.

Don’t hurry to say that you can’t transcribe your podcast since you don’t have time or skills to do this. Try to use a podcast transcription service. Experts will check every minute of your podcast and make the most effective transcription. Thus, you will save your time and energy, but improve the podcast:

  •       increase SEO rating;
  •       allow deaf people to watch your podcast;
  •       involve more users.

Transcription is very important for podcast marketing. Just try to do this only for one video and check the results.

Step 2. Prepare for Podcast

Some podcasters think they can improvise and be successful. This is the main mistake in podcasting. Improvisation is not about the online content. You have to prepare to it carefully:

  1. Think about the idea and objectives of your podcast.
  2. Create an outline.
  3. Highlight the main points.
  4. Think about introducing yourself and the podcast topic.

Podcast plans will help you to go from one fact to another without losing interest. Moreover, preparing for a podcast you will write some theses that can be helpful for further production (e.g. video to text transcribing, subtitles creating etc.) Thus, always get prepared to podcast.

Step 3. Be Flexible

Podcast is about many things to mention: guests, topics, light, sound and other technical issues. That is why you need your skills to be flexible. Think about the type of your podcast and set the appropriate light. Check the sound several times, so users can listen to it without any issues.

Think about some unexpected things that may happen during the podcast recording. For example, you have to react calmly if someone comes into the room (studio) and interrupts you. Every detail is important for podcast success.

Step 4. Be Natural

What defines the effectiveness of a podcast? The one thing: the viewer (or listener) wants to appear in the room where you record the podcast. In other words, the user wants to be a part of your conversation. If you have such feedback, your podcast is definitely great. How to do this?

Be natural. Try to forget about the camera and microphone. Don’t think about the post-production during recording. Don’t try to play like you are an actor. The user will capture all of this and just leave your podcast. Viewers don’t want to watch a play in a podcast. They want to see a real person with the same ideas and problems.

Thus, here are some tips to remain natural:

  1. Choose the room for podcasting. Don’t go to an unknown place since you will feel uncomfortable there. If you want to record a podcast in a studio, it is better to go there several times before recording.
  2. Read the plan several times. Thus, you won’t get lost.
  3. Speak to the audience, involve viewers in your show.
  4. Don’t try to change the voice.

Imagine that you have met your friend and you decided to discuss an interesting topic. This is the best way to forget about the thing that you are on a podcast.

Step 5. Gather and Analyze the Data

Your audience defines your success. If they leave positive feedback, you will have a good reputation and be able to involve more users. Nonetheless, regardless of the feedback type, you have to analyze it correctly. The thing is about improving from one video (or audio) to another).

Firstly, users always talk about things they loved and hated. Thus, you can understand what to change (atmosphere, lights, sound, podcast length, etc.). Secondly, some users can provide you with ideas for the next podcast episode. Thus, you won’t need to find them and moreover, you will satisfy the needs of your audience. Thirdly, data analyses will help to find out the most interesting topics, so you can concentrate only on them.


If you want to create a podcast, just try. You can read all the tips to make it effective, but you will find all the important points only after several attempts. You can’t mention all the ideas if you haven’t got any experience. And even an experienced podcaster can’t tell you about all the tricks to make a podcast effective.

That is why, get your idea, prepare the plan, hardware, and software and start podcasting! Good luck to you!