When you’re running a small business, you need to spend a lot of time improving your online presence. Even if you’ve got an amazing product, and you’ve spent a lot of money designing logos and hiring great salespeople, your business won’t be successful if you’ve put yourself on the online map. Even if your business is a brick-and-mortar store that’s been popular for years, more people are going to start finding you online. One of the most important ways to stand out is by having a strong Instagram presence. Just take a look at these mind-boggling Instagram stats from Oberlo if you don’t believe us.
The Instagram platform, which started as a fun way of sharing photos among friends, is now one of the most effective ways businesses connect with their customers. So if you want your small business to shine on Instagram, follow these tips.
1. Switch to a Business profile
If you haven’t done this already, you need to switch to an Instagram Business Account. By switching over, it’s easier for followers to get in touch with you, and you can easily publish ads and get more info about followers with the Insights feature.
2. Use a hashtag tool
Instagram runs on hashtags. By using the right ones, you’ll attract the right followers and get influencers and industry leaders interested in your brand. But it takes a lot of work to research trending and industry-related hashtags. By using a hashtag tool like Hashtagify, they’ll do that work for you, so you can focus on improving your content.
3. Ask questions in your captions
Engagement is an important part of running any social media platform. But sometimes, it can be tricky to get followers talking. An easy solution to that is by asking a question in your caption. For example, if you’re a bookseller, ask your readers what their favorite book is and why.
4. Post at least once a day
Constant posting is key to not only being taken seriously by followers, but also by Instagram’s algorithms. If you aren’t posting all the time, then your Instagram won’t be an exciting place for anyone to visit. By committing to posting at least once a day, you’ll have regular output without posting too much. Considering that visual content is more than 40 times more likely to be shared than non-visual, posting often on Instagram is a no-brainer.
5. Schedule posts in advance
Most people post to Instagram the second they take a picture. After all, that’s how the app started out. But if you have a social media schedule to follow, then scheduling is key. Use a tool like Later to do this. 90 percent of Inter brand 100 companies had Instagram accounts back in 2017, so the better you get at Instagram, the more your online presence can be like theirs!
6. Optimize your bio
Posting great pics and including great captions is key to marketing your posts on Instagram. So considering how much work you put into posts, shouldn’t you also put work into your bio, which represents your business? According to Sprout Social, to optimize your bio, you need to include:
- A branded hashtag to encourage tagging and sharing
- A slogan or brief description that speaks to your brand voice
- An Instagram-specific relevant bio link pointing to your homepage or a promotion (hint: you can use a URL tracker like Bitly to further assess your Instagram traffic)
7. Use Stories
Instagram Stories is a relatively new feature on the platform, but that’s no excuse not to use it. Stories only last for 24 hours, which means that they’re a quick, fun way to stay engaged with followers. Especially if you’re selling to lots of young Gen Zers (50 percent of whom are on this platform), use this feature.
8. Use the Repost app
One of the best ways to create engagement is by sharing content. The Repost app makes this easy by allowing you to quickly share, automatically linking to the original account and including the caption. In 2018, more than 95 million Instagram posts were uploaded daily, so you’re sure to find some great shareable content.
9. Use the Boomerang feature
Considering how popular GIFs are, and how fun they are to make, use the Boomerang feature to create short, cute, repetitive videos that show off your brand. For example, if you’re selling sportswear, create a Boomerang showing off a customer exercising in your gear.
10. Use Instagram Direct to connect
Once you’ve gotten comments, likes, or follows, privately messaging people on Instagram Direct is a great way of personalizing engagement. Just remember to make it personal: automatized messages never look good.
These are some of the best ways to market yourself on Instagram. What other strategies do you use to stand out on social media?
Here is What Makes You More Likely to Fall Victim to a Data Breach
In recent years, data breaches have become more and more common. Being the victim of a breach is a very scary thing, your personal data is at risk and you aren’t sure how little or how much information has been taken from you. Are there…
If Online Privacy Is Dead, Is There Anything We Can Do?
The online world is both wonderful and frightening in equal measure. On the one hand, we have access to unlimited information and resources, but on the other, we have zero privacy. For most adults, the internet is a part of every aspect of their daily…
Reason To Choose Comodo SSL Certificate To Secure Your Website
It should be clear by now that for your website to survive in this modern era, hacker ridden internet era, it is important for all the information that go on it or through it to be encrypted. To have a website without SSL protection is…
6 Unexpected Security Concerns, and How to Prepare
As powerful as the Internet is right now, it’s impossible to even imagine where it will go over the next years and beyond. But, as fast as security protection continues to improve, hackers seem to improve even more quickly. Everything from new devices to apps…
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Appliance
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
How To Track Your Child’s iPhone Without Them Knowing
There are several ways already available that can help you track your child’s iPhone. However, not all of them will track without the child’s knowledge. With children being more tech-savvy than you, they are bound to know and grasp more. That is why your tracking…
How To Choose The Right Hardware When Building A New PC
Building your own PC can be challenging. There are just so many things you need to remember. You spent a lot of time on your dream computer for it to be the fastest and efficient in the world. Or at least better than your on-line…
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…
Businesses Need To Be Proactive When It Comes To Cyber Security
For business of any size, making sure they are not only compliant with security regulations but continually improving and adjusting the measures they have in place is vital. Quite often the factor which determines how a business approaches cyber security is the mindset of the…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…