When it comes to making predictions concerning the future of the food packaging and labeling industry, the job poses varying issues and problems. Most of all, what the work experience in the last few months, any forecast can have a backfall. However, if a few key insights are looked into, it is said that almost 85% of consumers have stated that they had to make changes to their food consumption because of covid-19.
Long gone is the time when product packages were meant to be the containers, and labels were only to specify the product details. The constantly altering and evolving market has put several additional liabilities on those who are in charge of the product packaging and labeling design for a company.
Product packaging, along with labels, now has the responsibility to attract customers. This is also a significant reason why people are most likely to buy some products off the shelf more frequently.
Using label management software can help increase the efficiency and productivity of the employees for the project. It will also save a lot of time and effort wasted by the employees due to lack of planning or management. Also, digital transformation decreases the need to manually type the data entry part which utilizes a lot of time.
Artwork Flow a Packaging & Label Management Software, you can avoid manual error-prone processes and experience real-time collaboration while focusing your time and resources on core business opportunities.
Artwork Flow enables you to manage packaging and artwork and end-to-end business processes with easy access and transparency. It encourages accountability and builds a structure to your process. It transforms project management, streamlines the packaging concept to the shelf process, enables you to lower costs, improve control and regulatory compliance, and significantly decreases complexity and reduces time to market.
In the case of most food and beverage companies, IT technology and corporate support are used together. But the IT support is not necessarily needed and can be easily replaced with the labeling management system.
In this post, let’s find out the top 10 tips that would answer how to design a food label without committing any mistakes or errors.
Getting A Creatively Designed Food Label
Being in this field, you will be required to invest your creativity in designing the package but a label as well that would work as a salesperson for the given product. In the end, every designer is familiar with the importance of a label. However, not everybody would know how to create a perfect one.
1. Familiarize with The Buyers
When it comes to designing a creative food label for a product, irrespective of the niche, one of the first things you should be looking into is the target demographic. The more you familiarize yourself with them, the easier it will be to have the labels designed.
Sure, understanding the audience could be an arduous task, especially if it is diverse and spread across regions and countries. However, one of the easier ways to do so is by finding the answers to a few questions, such as:
- What would be their age, ethnicity, gender, occupation, location, education level, lifestyle, and what exactly defines them?
- Are there any specific colors they would be drawn to?
- Why would they purchase your product?
- What is it that they don’t like about the competitors’ labeling or packaging?
Finding precise, on-point answers to these and more questions will help you design a food label that perfectly defines your consumers.
2. Select a Label Size:
How can you comprehend the size of packaging your food product requires? Out there, you can find plenty of label sizes that offer the utmost efficiency and flexibility when it comes to designing a label. Again, ask these questions before moving ahead:
- Are there any industry standards?
- Which holds more visual weightage – the product or the labeling?
- Is there enough space on the product to put all the information?
- Do you need a small label, a minimalistic one, or a full-wrap one?
You can try some of the popular label sizes and shapes using an artwork tool. Once you have narrowed down the options, choosing the best one will be much easier.
3. Play Around with Color Psychology
When creating a label, the colors you use are important for the way your product is accepted in the market. In a way, colors play a role in the purchasing decisions, tying consumers emotionally to a product and more.
Ensure that the brand color has been incorporated into the product label. It could also be tempting to experiment with fonts and colors, but keep in mind that you don’t stray too far. Try maintaining the brand consistency to make it easily recognizable and keep the customers loyal.
If you are creating variations of a product label, keep the uniformity alive by using the same design in varying color schemes.
4. Keep It Readable
One of the things that you must ensure is that the font size is readable. Something too large may overwhelm the entire label and the product. On the contrary, something that is too small will guarantee overlooked information. Thus, you must search for a perfect size balance.
Simultaneously, you can also use different sizes to show the importance of hierarchy. Customers, generally, tend to skim through the content. So, you must keep the most important text up on the page.
If you want, you can also put an interesting line from the blurb or the description from one of the customer’s testimonials.
5. Ensure Simplicity and Clarity:
Upon every visit to the supermarket, have you ever noticed that not every other product is capable of answering the two simple questions:
- The use of the product
- The brand of the product
You may also come across several products with numerous benefits listed, but there might not be a clear brand name to make them reliable. If not, you might also find such food products that have an attractive appearance but fail to describe their contents and uses.
While a bit of mystery is acceptable for a few products, failing to help consumers identify the product’s contents, usage, brand, and other details from the packaging label results in a design that might not perform well in the market.
Thus, it would be best if you made the creative food label as simple as possible. Also, it should depict the precise usage and contents of the product as well.
6. Maintain Honesty:
Individuals involved in packaging and label designing often struggle to perfectly portray the product. For example, a label might represent a cookie drenched in chocolate when the product is simply a flavored chocolate biscuit.
However, this might just be a way to mislead your consumers and ultimately disappoint them by serving something that goes totally in the wrong direction than their expectations. This eventually leads to poor sales performance and a lousy brand image.
Consumers don’t deny the more straightforward and inexpensive products. Instead, in the long run, they only prefer such products that come with a simple label design and packaging. Face lifting is recommended to some extent, but not much. Therefore, while designing any product label or packaging, you must try to ensure the brand’s credibility and honesty.
7. Make It Authentic:
Originality, memorability, and character are essential for the best and creative brand and packaging designs. The market has multiple products claiming to serve similar purposes and fighting for the consumers’ attention and preference. Authenticity is what comes into action when you have to set your brand aside in the competition. As it is mainly about exploration and creativity, you must find a way to be authentic for your product.
However, if you are stuck with a generic packaging design, you can go for some more strong visuals to make it unique. If everyone among your competition is involved in product photography, you can shift to using type-based design or illustrations. Furthermore, if everyone else uses horizontal designs, you can choose a vertical layout.
All you must do is to stay bold and different while taking inspiration from various resources to be unique.
8. Avoid Going Overboard:
One of the essential things to avoid is to go overboard with the design or the information. Here, the objective is to capture consumers’ interest. Hence, you don’t want to overwhelm them. While some huge brands can easily pull off a text-heavy label, this approach doesn’t benefit everybody.
Not just in terms of text, but you must keep this factor in mind while designing a label as well. Try avoiding too many graphics and a lot of whitespaces. Sometimes, the brand logo turns out to be enough to grab attention.
Take away excess and fluff if possible. Remove unnecessary written text, planned design, and other elements to condense the food label. Keep it concise, clear, and easy to understand.
9. Evaluating the Work:
There is always a fine line between adding too much of the brand character and not enough information. Or adding too much information and too little character. You must use enough of every vital aspect to not just grab the attention but hold the interest of consumers as well.
To do so, when finalizing the design, you can ask yourself a few questions, such as:
- Is the label for initial impact, or can it be used after purchase?
- Does it support a healthy balance of content and design?
- Are the colors appropriate?
- Is the desired first impression being conveyed?
- Is the overlapping section worked around accurately?
- Are the font and text size legible?
In case your food label comes with a safety seal or a removable component that can be destroyed after the first use, ensure that the information added to such elements is not pertinent.
10. Cross-Check the Information
At the end of the day, when your food label turns out to be perfect, you need to cross-check it again to comprehend its precision. An effective food label should have the following information given in a detailed manner:
You need to identify whether the food label is containing the product name along with the required brief description or not. This description should be efficient in disclosing the real nature of the product you are selling.
Dates and Net Weight
The custom sticker that you must have attached to the product pack should convey the product’s volume. Moreover, it should also reflect the packaging or manufacturing date along with the expiry or best use by or before the date. With volume and date marks, your customers will get an idea regarding the quantity and the product use.
Nutrition and Ingredients Information
The food label should be capable of disclosing the used ingredients in the exact quantity as per the production. Also, it should mention essential data on nutrition, such as carbohydrates, energy, protein, fat, and more.
Sure, everybody is different from one another. While some can consume every food type without experiencing health issues, others have to be more cautious as they may develop an allergy or other serious symptoms. Thus, make sure that your food label has health warnings if the product contains such ingredients that may harm a certain type of people.
Name and Address
If your products are experiencing high demands in the market, know that customers are establishing trust in your company. Usually, they purchase products only from reliable brands. To make sure that your customers don’t regret their purchase, you need to add the company name and the origin, packaging, and manufacturing address.
Creating and developing point-of-sale labels for products is a job that demands a lot of effort. While the tips mentioned above surely help achieve the desired goal to a great extent, you can also use tools and software, especially meant to help you with the Packaging Artwork. At the end of the day, make sure your food labels are authentic, reliable, and give out relevant information.