With the ever-increasing availability of programs, tools, and engines, more content creators can make a living from their work than ever before. Take gaming development, for example. An impressive 95% of all releases on Steam come from Indie (independent) games – accounting for around 40% of the platform’s sales.
As for videos, TikTok currently has more than 100 billion monthly users, with 80% of its users also regularly using YouTube to enjoy video content.
The content creation industry is burgeoning with endless opportunities for budding creators, but this also means that the competition is as fierce as ever. Therefore, if you dream of profiting off your creations, then it’s essential to have a well-crafted marketing and sales plan in place – otherwise, your content could end up lost in the crowd and leave you with little to show for your hard work.
Fortunately, we’ve got your back! In this guide, we’ll share five tips to help you get the best price when selling your content- no matter what genre or platform.
Consider your target audience.
Before you start looking for buyers, it is essential to define your target audience. This entails pinpointing the demographics that are likely to purchase your content and be interested in what you have to offer. Why is this important? Well, this data will help you devise an effective marketing plan that will help draw in more viewers/players (which will, in turn, allow you to demand a higher price point). Moreover, the demographics of your target audience are likely to be one of the first questions that buyers will have.
Keep in mind that some platforms and marketplaces have specific restrictions or even requirements when it comes to what genres and demographics are allowed to be released, so make sure you have a clear understanding of what niche you’re in and don’t waste your time barking up the wrong tree.
Form an active community.
If you want to fetch the highest price possible, then you need to build an active viewer/user base that will help create a demand for your content. One of the best ways to do this is by forming a community and engaging with them regularly.
Here are some quick tips to get you started:
- Leverage the power of social media to build a following
- Engage with your followers- respond to comments, give them early access to new content, etc
- Take advantage of influencers in your niche to create further buzz
Think outside the box.
For game developers, mega-popular platforms like Steam might be the most obvious choice for selling your game, and it’s important that you don’t limit yourself to a single service. To maximize your profits, consider looking into alternative marketplaces where you may be able to gain more exposure and a better price.
For example, the CTV market is rapidly expanding, and there are now a handful of reliable platforms out there that could be a perfect fit for your game. If you’ve developed your game on Unity, you can easily recreate your game with a few simple modifications to be compatible with Android-based CTV platforms, such as Amazon Fire TV.
If you’re looking to maximize players, however, you may want to consider the Roku CTV platform, which currently has 70 million monthly active users worldwide. This is not as easy to adjust the code for.
The good news is that companies such as VFR may be willing to purchase the game (and its existing code) and optimize it for these platforms.
Video creators can sell their content to CTV platforms, as well. In fact, Roku specifically hosts a mirage of different channels with various content. With their 70 million monthly users, your videos could be getting way more eyeballs than your content gets on YouTube.
Final word
The key takeaway here is that selling your content does not have to be some arduous process – as long as you are willing to put in the necessary effort and research, then you can make a fair bit of money from your creation. Remember, you need to do whatever you can to build hype around your content. Good luck!
