As more and more countries are subject to strict gambling restrictions by their governments, social networks have started to get in on the act, with online social casinos. They’re a legal way to earn revenue from gaming activities, and their popularity is growing year on year.
In 2012, social casinos were one of the fastest game genres on social networks, with the mobile platforms driving consumer growth in 2013. With a projected combined revenue of almost $3 billion, it’s hardly surprising that the social casino games market has become a regular place for casual gamers to hang out, wherever they are in the world.
Take Facebook, for example; it has almost 7 billion mobile subscriptions worldwide, and over a billion active daily users. With this switch to social networks, the emergence of social casinos gives casino operators the chance to get in front of a huge audience, and many internet casino companies, such as Caesars Entertainment Corp and Pacific Interactive, are investing hundreds of millions of dollars to get a foothold into this market. House of Fun, one of Pacific’s offerings already claims to have 700,000 daily users in less than three years of operation, and Caesar invested in Playtika to get its hands on Slotomania, the most popular social casino game on Facebook with over 13 million ‘likes’.
As you can see, having a presence in the social casino arena helps to not only build your brand name, but it generates customer lists too and, of course, it makes money. But how do you get involved in social casinos in the first place, if you don’t have millions or billions of dollars to spend?
One way to get a social casino presence is through a company that develops software for casino or software for Poker Rooms, such as http://evenbetgaming.com/. A leader in this kind of software, they offer turnkey and bespoke social solutions, with both a package of attractive social features together with a selection of different types of games. Their social gaming software supports not just Facebook, but social networks that are popular in Russia, such as Odnoklassniki.
By opting for the turnkey solution, you’ll get a logo and name branding and you’ll be ready to go within a few business days. You’ll also get a choice of Flash or HTML5, depending on your customers’ needs, and a range of social features to encourage user participation and engagement, such as leader boards, a daily bonus, different levels, the opportunity to invite friends to play, a gift shop and more.
Whether you’re looking for an online social casino presence or you want to offer social poker games, there’s a turnkey solution. Choose from either a casino game with roulette, slots, craps and optional poker integration, or just standalone poker. Of course, there’s also the opportunity to have a solution custom built to meet your specific needs, or have additional casino games, such as blackjack, or popular cash poker games such as Hold’em, custom developed as add ons. Furthermore, you can integrate your game into the supported social network, promoting your game inside the network itself, or you can integrate it into your existing website to allow your users to log in via Facebook or another network.