When it comes to websites, it’s all about the Google site rankings. Websites are always aiming to be on the first page of the rankings so that they are sure to get noticed. Businesses use all kinds of SEO tactics and techniques to make this happen, but unless they are an SEO specialist there’s a good chance they are going about things in the wrong way.

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This is when an SEO agency can prove to be extremely helpful. These agencies feature SEO specialists that not only know what to do, but what to avoid when it comes to SEO tactics. Here’s a look at the top ways an SEO agency can improve your site rankings.

A Customized Solution

If you are a company trying to go about improving your site rankings on your own, then there’s a good chance you’re just looking at what others are doing and copying their efforts. While that might work great for other companies, and even your competition, it doesn’t mean it’s going to work for you. When you hire an SEO agency, you will get a customized solution that works for your specific needs.

In terms of how SEO agencies improve rankings, this customized approach is perhaps the most important.

Take a Close Look at Your Optimization Strategies

Another way in which an SEO agency can be beneficial is that they can look at your current optimization strategies and help to guide you on what is working and what isn’t. One area where you could be falling behind is in mobile optimization. Nowadays, people rely on their smart devices for all kinds of things, and that means websites need to be optimized for mobile use. If yours isn’t, then it’s time to remedy that problem.

The fact of the matter is that mobile users are different than desktop users, so you need to address this issue head on. If you don’t, you could be missing out on a very large share of the market.

Are You Using the Various Types of SEO Properly?

The term “SEO” actually refers to a number of techniques and tools. With that said it leaves a lot of room for error if you don’t know what you’re doing. It could be that you’re using the various types of SEO techniques but not in the right way.

Common techniques include technical optimization, off-page optimization, on-page optimization, link structure, and schema markup. Clearly this is a lot of different techniques to master, and if you haven’t studied it in depth – as an SEO specialist has – then there is a good chance it’s not being used properly.

Peeling Back the Layers

The SEO agency is able to peel back the “layers” of your website and look at the keywords you are using, the content you are publishing, the meta tags, the backlinks, the images/videos you are posting, and even your social media success. An agency takes an all-encompassing approach that takes into account the goals of your website and helps to make them a reality.