As a small business owner, you already have so much to focus on, from keeping employees motivated and improving your products or services to cultivating customer service excellence and everything in between. 

It makes sense that you might overlook the importance of marketing, even more so because marketing typically consumes a large chunk of any company’s expenses. But even so, marketing is crucial for all businesses; without the right marketing strategy, your audience will never find your brand. 

But even though most marketing strategies are quite pricey, digital marketing strategies are among the most affordable.

So, we’ve listed the five most effective digital marketing techniques to help small businesses create a digital marketing strategy that works. 

Paid Search Advertising

Paid search advertising is anything from display adverts to media buys. More often than not, these are pay-per-click orientated, so you’ll be paying for each click on your search advert. 

In order to get the most from paid search advertising, it’s essential to create compelling and alluring content with a potent headline, unique copy, and a blatant call to action. 

Potentially, this kind of digital marketing can amplify your profits by getting your brand seen by your specific target audience. 

Email Marketing

In today’s digital world, email marketing is largely considered one of the most powerful digital marketing techniques. 

You’ll need a compelling copy, so a freelance writer might be a wise hire. Next, you’ll need quality leads, which you can generate with a lead generation tool. 

Search Engine Optimization – SEO

SEO is another potent digital marketing technique that can propel your small business towards success through sales. 

The right SEO strategy ensures your business is seen every time keywords come up in search engine results. However, the details of SEO can be pretty complex, so it’s typically best to rely on an SEO agency to handle this affordable technique for you. Brighter Digital SEO is an excellent choice. 

Social Media Marketing

It really goes without saying that just about everyone is on social media, making it an ideal place to meet your audience. 

Social media marketing ensures your audience can find and validate your business. But beyond this, if you create compelling social media ads and make use of influencers, you’ll notice profits climbing shortly. 

Content Marketing

Content marketing is another excellent and affordable digital marketing strategy for small businesses. It’s genuinely no secret that content is the backbone of the internet, and so it remains key to creating a content marketing strategy for your business. 

Moreover, it’s wise to weave SEO into your content marketing strategy to ensure your copy is seen by your relevant audience. 

Creating write-ups on your business page and publishing content elsewhere will enhance brand awareness substantially. Once again, you can opt to hire freelance writers or rely on a trusted content writing agency to handle this detail for you. Either way, you’ll find content marketing an exceptionally affordable option for your small business. 

In addition to the above, video marketing is also climbing in popularity due to the effective results this technique can yield for businesses of all sizes.