If you have launched your own solar power company, you’ve chosen an excellent entrepreneurial path. This innovative industry is booming, with solar energy having contributed more capacity worldwide than any other form of energy over the past decade. Between 2010 and 2019, the global economy poured $2.6 trillion into clean energy, signaling a promising future for renewables. Similarly, the solar energy market is constantly seeing the emergence of new technology, making the sector both exciting and transformative.

However, the only way to ensure your solar company’s success is to develop a strong digital marketing strategy. By effectively marketing your business online, you will reach your customers and solidify your brand identity. When it comes to building your digital marketing strategy, there is one element you simply cannot neglect: search engine optimization (SEO).

SEO is an umbrella term that captures all the strategies you can use to boost the visibility of your website and its content on search engines, such as Google. If you’re a relative beginner when it comes to SEO or you’re looking for an SEO expert who specializes in your niche, you can even speak with a solar SEO company to acquire some advice on how to use these digital marketing tools to your benefit.

SEO Allows Customers to Find Your Business

Without SEO, your existing customers and potential new customers wouldn’t be able to find your website through an organic online search. This poses a problem, as organic searches are where a significant portion of web traffic comes from; in fact, in 2014, Conductor found that roughly 64% of all web traffic comes from organic searches, compared to the 2% that stem from social and the 6% that come from paid searches. By incorporating keywords and boosting your website’s ranking on search engine results pages, SEO provides your business with both relevance and authority. 

SEO Enhances User Experience

SEO data and user experience (UX) data go hand in hand and work incredibly well when paired together. SEO data provides a great deal of insight into user search patterns (i.e. how people search, what they’re searching for), which UX designers can then use to create a user experience that better caters to these needs and objectives. 

SEO Highlights New Opportunities

Since the online landscape is constantly evolving, new opportunities for growth are consistently emerging. When you invest in high-quality SEO, you will not only improve your business’ opportunities to be discovered but to grow as well. Better SEO means stronger branding; when the public better understands the brand, they will have a better idea of whether they align with its identity. If they do, they’ll be more inclined to become a stakeholder (i.e. a customer or an investor). The clearer a brand’s identity is, the more opportunities will arise to help it flourish. 

When it comes to growing your solar company, you want to ensure you have all the tools you need to facilitate the process. By prioritizing SEO in your digital marketing strategy – and potentially even seeking the assistance of a specialized solar SEO company – you will set your business on the path to success.