Mobile friendly websites have become the norm, and for good reason. Mobile technology has evolved by leaps and bounds, and more and more users are connected to the Internet through their mobile phones. But even if you understand the importance of a mobile website, are you sure that yours is effective? Are you utilising the full benefits of your mobile website? If you’re unsure of how to optimise your mobile website, here are some of the most important rules you should follow.

Understand what it’s all about

The first step is to understand what being mobile is all about. Browsing on mobile has its own set of rules, and there are two major considerations you should think about when creating a strategy for mobile content: your visitors will often access your site when they’re outside, and they will often access your site when they’re rushing about. Also, your visitors will have a small-sized screen through which they can view your website, and this changes their interaction with your content in a wholly different way.

What this means is that the content on your mobile website should give your visitors precise as well as instant answers to whatever questions they have. This is where the hierarchy of your content is essential – where the most important message comes first.

Make it easy for them to contact you

Another rule in mobile website design is to make it easy for visitors to contact you. The key is to have quick and easy access to information, including your company’s contact information. One of the best ways you can do this is to display your telephone number, physical address, email address, and social media or network links on a strip so visitors can easily find your contact information.

Make use of great images

Whilst having stunning images on your regular website is important, it’s even more important for your mobile website, a fact confirmed by professionals in website design in Oxford, Xist2. The images you optimise should be fantastic and brilliant; since mobile screens are smaller, your images need to be grandiose. But pay attention to the cropping of images; it wouldn’t do to have images that are sloppily cropped or cropped too small or large.

Your mobile website’s readability

Even if you have the greatest content, it won’t be effective if your users can’t read it. Since the screens on mobile gadgets are smaller, you have to choose your font type and size carefully. There are other aspects which contribute to readability, and this includes colour contrast as well as spacing. The colours should be in harmony with each other, and text and background colours should complement each other. It also helps to leave space between paragraphs and texts, as this contributes to your site’s readability.