Many businesses find advertising on the internet overwhelming. But with 81% of shoppers doing research online before buying, we cannot overemphasize the importance of digital marketing.

Whether you’re revamping your digital marketing strategy or just getting started, it may be hard to decide where to focus your time and money. There is no one-size-fits-all digital marketing technique, so you need to focus on what works for your business. You must also have a clear understanding of your business and your consumers. Here are the most effective digital marketing techniques you can use to grow your business.

Search Engine Optimization (SEO)

Search engine optimization is the best way to get free advertising online. If you master SEO, you’ll see a huge increase in traffic to your website. Ecommerce businesses make thousands of dollars in sales because they rank on the first pages of Google, Yahoo, and Bing for relevant search phrases and keywords. 

SEO simply means using techniques that help your website rank higher in search engine results pages (SERPs). For example, you can use phrases and keywords related to your business in your content. The more you optimize content, the better your chances of ranking highly on search engines. 

To emphasize how important search engine ranking is, research shows that 75% of internet users never scroll past the first page. Why? You may ask. Well because they can find the answer to their question on the first page. Include SEO in your digital marketing strategy.

Email Marketing

Email marketing is one of the most powerful advertising channels on the Internet to date. With an impressive ROI ($36 for every $1 spent), it offers better results than any other digital marketing channel. If you can master email marketing, you can make a fortune. The best thing about the marketing technique is it allows you to stay in the minds of prospects, they’ll remember you when they’re ready to buy.

Email marketing is ideal for every industry. Some car sellers use the marketing channel to share different car images, driving website traffic and purchases. Email is an excellent content distribution avenue. It allows advertisers to share not just images but also information that can establish them as subject matter experts. 

Pay-per-Click (PPC) Advertising

PPC advertising ranks a website on the first pages of search engines and has fewer requirements than SEO. As the name suggests, you pay for every click generated to your website through ads. With Google holding 91% of the worldwide search engine market, PPC advertising on Google is most effective. 

You may be getting some organic traffic to your website from SEO but PPC can drive more traffic. And because the ads are targeted, it’s easy to convert website visitors into customers. Appearing multiple times on search results gives you a competitive advantage. 

To get the most out of it, you need a captivating ad copy—a powerful, 20-word headline and a curiosity-inducing snippet about your website or product. PPC advertising promises great returns for your business, it can skyrocket your profits because people who click on an ad are 50% more likely to make a purchase.

When it comes to digital marketing, the bottom line is to stay true to your core purpose, not just what you are selling. Focus on addressing the customer’s needs and understanding what motivates them to buy.