If you’re looking to up your marketing game then you can’t avoid the need for a comprehensive marketing analytics toolkit. Collecting and keeping track of data relating to the customer journey is essential if you want to understand how your marketing strategies and channels are performing.
But what exactly do these analytics tools for marketing bring to the table? There is a wealth of features within a marketing analytics tool that all work together to help boost your marketing performance.
Let’s examine some of the key features that these tools can offer your business and why they are so imperative to future growth.
All your data in one place
Perhaps the core feature of marketing analytics tools lies in their ability to bring together data from a variety of different channels and sources. Beyond the data that the tools collect on their own, they integrate seamlessly with other apps, software, and platforms.
This allows you to easily compile reports and dashboards based on data streams from email marketing platforms and Google Analytics to your business’s customer relationship management (CRM) software of choice.
Avoid the risk of data siloing by incorporating all of the relevant marketing and customer data into one centralized location.
Identify the origin of every call
Some marketing analytics tools allow you to assign a unique tracking code to each of your marketing sources. In combination with this, unique phone numbers can be generated for each different social media campaign, your website, and any other activities.
As a result, every phone call or interaction a customer makes can be traced back to its original touchpoint. This will save your department the headaches of struggling to properly attribute the source of offline customer activity.
With online and offline interactions equally trackable and quantifiable, you gain a much more accurate picture of how your marketing efforts are performing.
Track data in real-time
When it comes to digital marketing opportunities, the ability to follow the data in real time cannot be overstated. With the use of marketing analytics, you will never be left behind the curve, being able to see how key metrics shift on a moment-to-moment basis.
An agile marketing department can capitalize on insights rapidly, taking full advantage of any positive trends or changes in market conditions.
If a certain keyword is performing especially well, then it’s easy to adjust other ads or emails to reflect it, potentially encouraging a greater number of customers to click through.
Make it personal
Customers are more likely to engage with a business if they feel that they are being treated as an individual. The ability to tailor marketing activities to a customer’s unique preferences or demographic group offers higher odds of engagement and conversion.
The insights that marketing analytics tools provide can help to highlight customer behaviors and interests to draw on. Call tracking software is a particularly useful tool in this area.
Having a complete picture of a given customer’s journey with the business at your fingertips offers the chance to make them feel more specifically catered to with your communication. A lead is more likely to convert if they can see that they aren’t just a number to the person on the other end of the line.
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A marketing analytics tool is a powerful weapon that can seriously level up your business’s approach to its marketing. Make your results clearer, produce easy-to-understand reports, and give customers even more reason to reach out and convert.
Using the power of hard marketing data and consumer insights, you could see your performance improve significantly in the months ahead. So, waste no more time and invest in the power of marketing analytics.
