As part of our job, we have regular conversations with merchants. We’ve learned that many of them struggle with difficulties caused by various systems, some of which are old, and we realized only a tiny percentage recognize the importance of data quality instruments. That is why we decided to put together this guide on managing your data tools and maintaining the best data quality there is. 

The people we talked with often worked with several suppliers to get essential technological solutions. One vendor hosts its e-commerce platform, another vendor is responsible for its point of sale (POS) system, and a third vendor is responsible for either its enterprise resource planning (ERP) or order management system (OMS). When merchants have data projects that span numerous platforms, this may become a source of significant headaches.

Today, businesses are moving away from channel-specific software and toward an “omnichannel” supplier that can power customer relationship management, enterprise resource planning, order management system, electronic commerce, marketing, and loyalty programs. Because of this, retail establishments can have an integrated technology suite without going through the laborious process of connecting different databases for each vendor’s platform. Adding value with data quality solutions may be a critical differentiator for businesses as they begin evaluating omnichannel solution providers and, eventually, selecting the vendor that best meets their needs. This option presents retail software suppliers with the potential to differentiate themselves from the competition and provide a valued service that would facilitate more informed choice-making for their respective customers.

Retailers find even more value when data quality tools are combined to guarantee that quality information moves from one platform to the next. While omnichannel solutions are frequently a fantastic match, retailers see even more value when these tools are integrated. Retailers, for instance, collect orders through various channels, such as their website, contact center, point of sale (POS), and mail orders. By validating addresses before sending goods or mailings, shipping costs may be reduced while ensuring that the items are delivered to the correct location. If you verify the customer’s email address, you will be able to have confidence that your marketing communications are being sent to the customer’s inbox.

Similarly, phone number validation solutions will empower mobile marketing initiatives while ensuring compliance with regulations like the Telephone Consumer Protection Act. These solutions will allow you to verify and distinguish between landline and mobile phone numbers (TCPA). The incorporation of these solutions in a seamless manner anyplace where retail establishments gather consumer contact information guarantees that the data entering the establishment’s system is comprehensive and accurate.

Because contact information may come into an organization from various sources, businesses are increasingly implementing mechanisms to reduce or eliminate the likelihood of receiving the same contact information. Our matching products can assist retailers in mitigating the potential risk and rework associated with duplicate contacts by utilizing fuzzy matching and phonetic tokenization to match new contacts entering the system to an existing record within a database. This way, you can mitigate the potential risk and rework associated with duplicate contacts. This mitigation increases the likelihood of generating a single record for each consumer and enables companies to make more informed choices based on the information they collect. According to the findings of our study, one in every four merchants has single customer view implementation plans for this year; thus, providing this solution to your customers may help you stand out from the competition.

You may maintain a competitive advantage over your rivals by establishing primary contact with a data quality solution supplier. Many retailers are becoming more conscious of issues with their data quality, leading them to search for solutions that help enhance their data management processes. These tools are often becoming necessary when retailers evaluate potential solution providers. Not only does partnering with Email Oversight allow you to check the box when prospects are evaluating omnichannel solutions, but data quality tools constitute a significant value-add that can drive a new source of revenue for your company. You can accomplish this by establishing a partnership with Email Oversight.

EO can be your partner in ensuring that duplicate contacts are not entering their systems and verifying that the collected information will be suitable for its intended use. We take this measure as the retail industry emphasizes addressing the data quality issues they are experiencing.

Find out here how you can form a partnership with Email Oversight to improve the quality of the products you provide and the level of happiness your customers feel they get.