During a few months of the pandemic, the eCommerce industry completed a five-year digital transformation journey and continues to grow at a pace never witnessed before. The retail market is predicted to expand to $6.54 trillion by 2022, in contrast to $3.53 trillion in 2019.

E-commerce is a constantly changing industry. Each year brings some new trends to the market, and they – if implemented correctly – can help your business expand and be way ahead of the competitors. In this article we look into 5 key eCommerce trends that are definitely worth attention in 2021.

1. Ecommerce will grow steadily

E-commerce keeps growing exponentially. It’s not surprising that it does, because the main advantages that encourage millions of people to buy online again and again are the ease, convenience and saving time. Another important factor is the increased credibility of online retailers. Browsing through the pages of the catalog becomes convenient and intuitive, whereas a skillfully planned marketing strategy naturally encourages users to make purchases. As a result, there is a win-win situation in which both the seller and the customer gain benefits.

To make sure that the extensive growth of online trading is actually happening, consider the current statistics of eCommerce development.

2. M-commerce will continue to displace shopping via desktops

The increasing popularity of mobile shopping is another fast-growing trend that will develop further during this year. It is expected that the number of mobile sales will increase by 15% by the end of 2021 and will constitute 73% of all e-commerce sales.

Additionally, mobile customers “grow up”. Previously, Google reported that users aged 25 to 44 began to order from smartphones more often and caught up with the 18-year-olds in this regard.

Today, consumers use mobile devices not only to make purchases, but also to learn about the particular products before buying them. Moreover, due to social media advertising and carefully organized campaigns, it’s easy to talk about the benefits of the product and attract the target group of users (provided that the right approach is used).

What should you do:

  • Analyze the statistics of your store and find out how many customers visit your website using desktops and mobile devices;
  • Optimize your online store for mobile devices as soon as possible (if you haven’t done this earlier); 
  • Reduce load time, optimize forms and solve UX problems;
  • Introduce mobile payment options: Apple Pay, Google Pay, QR codes.

3. Social media as a new lift for commerce

Social media is no longer just a means of communication or linking between people. It has evolved into a powerful marketing tool that allows brands to attract users and broaden their target audiences.

A well-planned strategy for brand promotion in social networks can help draw a significant amount of new traffic, increase sales, and make the brand recognizable and discussed. What is the purpose of this? This is important for reaching the right audience and gradual increase of brand popularity. 

What should you do:

  • Create accounts on social media platforms or “revitalize” the existing ones. To gradually develop brand presence, make a content plan, publish articles and posts, and communicate with customers and answer their queries;
  • Employ an SMM specialist (even from the outsource), and he or she will do the biggest part of the work;
  • Actively monitor the SMM trends, as well as competitors and the pages you like to integrate new features into your account.

4. Voice commerce or “OK, Google, I want to buy…”

Voice commerce is simply voice shopping. In practice, it means using voice assistants to buy online. If you have a smartphone, you are probably familiar with Siri or Google Assistant (“OK, Google”/“Hey, Google”).

Voice shopping continues to gain popularity around the world. Customers began to use voice assistants for shopping in 2017. It is expected that the number of customers using this function will increase by 55% by 2022 (in the U.S.).

What should you do:

  • Optimize your online store for voice search (if it is possible);
  • Set up voice navigation on the website or in the app;
  • Make sure that one can buy an item using simple voice commands.

5. Automation of processes in eCommerce

The bigger the number of visitors and orders is, the more processing costs are needed. A lot of novice entrepreneurs get stuck in this routine and lose their passion. How can you avoid this? 66% of owners of small- and medium-sized businesses advise automating processes.

By integrating your website with ERP or CRM, you can eliminate the need to do many routine tasks, such as updating prices and balances, estimating delivery as well as some standard marketing tasks.

What should you do:

  • Define the goals that you want to achieve with automation;
  • Check out the options for integrating your website with CRM or ERP using this guide;
  • Browse for some ready-made solutions on services like Zapier.

To sum up

It becomes apparent that eCommerce will continue to grow actively. If you want to keep up with the flow of changes, you have to accept the trends, adapt to them and continue to scale up extensively.

The trends that we mentioned in this article may be regarded as some kinds of vectors for the development of your store, but should not be adopted as the specific guidelines. Stay tuned for eCommerce news to know about all the changes in online trading in 2021.