This post was originally published on online.husson.edu
The ability to cultivate professional contacts is a key competency in the world of business. Enter the “elevator pitch,” a tried-and-true networking tool that is crucial for any successful business leader to master.
What Is an Elevator Pitch?
Elevator pitches are beneficial because they allow speakers to quickly and succinctly explain to others who they are and what they offer, opening the door for future business relationships. Forbes suggests that the speech should be around 30 seconds — the same amount of time it takes to ride up an elevator.
Elevator pitches can come in handy in any number of settings, such as:
• Job fairs
• Networking events
• Business meetings
• Job interviews
• Sales pitches
Although they are short, successful elevator pitches all share similar composition and delivery.
The Anatomy of an Elevator Pitch
Elevator pitches require a certain basic structure to be effective. Geoffrey James of Inc. suggests dividing an elevator pitch into three distinct parts:
1.) The Benefit
When speakers begin to deliver their pitch, they need to explain more than simply what they sell. They need to explain what the product that they’re selling means to the people why buy it. It’s not enough to say “my company sells shoes.” The phrase “customers buy our shoes because we offer one-of-a-kind designs at reasonable prices” is more compelling. The focus should remain on the customer, not the company.
2.) The Differentiator
An elevator speech must also point out why clients should choose the company. If there is no differentiator, the listener might be intrigued by the product and choose to purchase it from a competitor. For example, professionals in shoe sales might point out that their company is the oldest independently run shoe company in the state.
3.) The Ask
“The Ask” is simply a request to stay in touch. Assuming the listener is intrigued, this part should be brief, direct and courteous. The speaker might ask “what’s the best way to get on your calendar?” or offer to trade business cards. Once this exchange occurs, it’s important to end the pitch. Overwhelming new contacts with information won’t necessarily increase the odds of landing a sale and might even make them less likely to stay interested.
When writing and delivering an elevator pitch, it’s important to remember the following:
• Have clear goals. What’s the point of your elevator pitch? Is there a specific job you’d like? Are certain talking points more crucial than others? Write these down and clarify them as much as you can.
• Don’t use industry jargon. A successful pitch doesn’t alienate the listener. It uses plainer language that everyone can understand.
• Read the pitch out loud. This gives you a chance to work out any content issues, as well as to practice your public speaking.
• Tailor it. Are you speaking to a CEO? A new business owner? Someone with a minor role in a not-for-profit agency? The pitch must change based on the social or professional context, so you can convince the specific people you’re talking to that you can meet their individual needs.
Example of an Elevator Pitch
The following is a strong elevator pitch example.
Q: I’m the vice president of marketing at Yummy Foods Inc. So, what do you do?
A: I do freelance graphic design. Clients hire me to develop high-quality creative assets, particularly for corporate ad campaigns in the food industry. Have you seen the X campaign? I worked on a farm for many years, and the Y company wanted to hire a designer who was intimately familiar with the agriculture industry. I’m always looking to take on new clients and share my love of nature and food with consumers. Please take my card, and let me know the best way to get on your calendar.
This model is successful because:
• It provides a Benefit, a Differentiator and an Ask
• It avoids jargon
• It’s tailored to the listener, but also offers a unique angle to the work
Elevator pitches are first and foremost a connection tool. Speakers must convince their listeners to trust them and that whatever they offer will help make life easier, better and more fulfilling in a substantial way. Ultimately, this promise is the factor that makes the sale.
Develop Your Business Acumen
Business professionals must constantly seek ways to improve their expertise. For those wishing to go further in the business world, the online MBA at Husson University prepares students to become leaders of industry. The program can be completed in as little as one year, providing a fast track to a better career.
How To Keep Your Personal Information Anonymous And Secure While Using A Web Browser
Browsing the web or checking Facebook a few times a day has recently become something natural as breathing and eating. People wake up, immediately reaching for their phones to be up to date. Is it already an addiction to the Internet? Of course, it depends…
How To Stay More Secure When Using Kubernetes
Kubernetes is an open-source system for automating deployment of new apps and software, and is becoming increasingly popular due to its utility in going back to previous versions. But while lots of developers are excited to take advantage of the benefits and convenience offered by…
If Online Privacy Is Dead, Is There Anything We Can Do?
The online world is both wonderful and frightening in equal measure. On the one hand, we have access to unlimited information and resources, but on the other, we have zero privacy. For most adults, the internet is a part of every aspect of their daily…
Reason To Choose Comodo SSL Certificate To Secure Your Website
It should be clear by now that for your website to survive in this modern era, hacker ridden internet era, it is important for all the information that go on it or through it to be encrypted. To have a website without SSL protection is…
6 Unexpected Security Concerns, and How to Prepare
As powerful as the Internet is right now, it’s impossible to even imagine where it will go over the next years and beyond. But, as fast as security protection continues to improve, hackers seem to improve even more quickly. Everything from new devices to apps…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Appliance
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Self Improvement
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
Payroll Funding Vs Small Business Loans. Which One Is Right For Your Staffing Company?
If you have a small to medium-sized staffing company, there are many reasons why you may require additional or short-term funding. Perhaps your business is growing at a fast rate and you need more candidates to meet demand, or maybe you are finding that your…
Key Ways IT Services Can Help Your Business Thrive
IT services can be vital in setting up your business for success. They provide valuable solutions that improve your relationship with customers promoting the level of customer satisfaction. With increased automation, most of the fundamental business processes have been simplified by these IT services. An…
Online Security Tips You Might Not Know About
Technology is now playing a major role in our daily lives. From how we work to how we spend our leisure time; it is central to us all now. Of course, a tech advance that has transformed our lives the most is the internet. While…
Here’s How Proxies Can Aid Email Protection
Are you concerned about your email protection measures? If that is the case, then this is for you. It all began in November 2014 with leaked emails from Sony Movie Pictures. After this leakage of emails went viral all over the world, people, organizations and…
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…