Amazon.com is the largest shop in the world and it doesn’t even have a shop front, just a website. E-commerce has changed the way we do business and opened the door to millions of potential customers all over the world. It has even changed the concept of “business hours” as the internet is always open.
Getting your business on the internet can be a bit of a challenge if you don’t have the right tools. However, the cloud has enabled us to do wonderful things and has solved many of the issues previously associated with E-commerce.
A decade ago, if you wanted to run your own store on your own server you would have had to actually buy a physical server, install said server, look after it and probably hire a small IT department to make sure it didn’t go down. After all, nothing puts off customers like a “404 website not found” error. These days, getting your own server and being in complete control of your shop is quite easy and the costs have been drastically reduced.
Whilst in the past you would have needed a stack of hard drives, a rack or a blade server and enough power to run it all and keep it at a decent temperature, companies like UKhost4u now take care of that for you. You don’t even have to sacrifice valuable floor space in order to physically have the hardware on site.
This offers many advantages for your business, the first being that by having your own server you can take control of your shop. Websites like Etsyand Big Cartel will host your products and work as a shop front, but they won’t allow you to implement your branding and they will take a cut of every sale. If you have your own shop on your own servers, you can manage every single aspect of the shop, and retain 100% percent of the profits.
On top of that, if you’re employing a virtual cloud server, you won’t even need to worry about hardware updates. That task falls on the company you are getting the service from; a good company will take care of them faster than you’ll need them. Most of the data processing for your shop will be handled by the server, and since the need for equipment is not there, you could potentially have a huge shop for your business. All that would be required on your end would be a laptop and a high speed internet connection.
How many people visit your physical location? In the end your potential number of customers is limited by geography and time. According to recent numbers there are close to three billion internet users in the world, and if you get into E-commerce they can all become potential customers. Who doesn’t want more business?
There was a time when “virtual” was not considered “real”. That time is long gone; now business done on the internet, employing virtual servers, can result in some real revenue for you. The cloud eliminates many of the hassles and opens the E-commerce door for you.
What are you waiting for?
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