As an HVAC business owner, attracting new customers is always a priority. There’s no better way of achieving that than lead generation. The more leads you generate towards your business, the higher the chances of you getting booked.
Marketing any business requires some amount of effort. You can’t start a business and expect it to flourish without you putting in some effort.
Marketing is known to be the backbone of every business. You need to come up with a proper marketing strategy to be able to beat the competition and grow your business.
The internet has generally transformed the sales and marketing industry. Digital marketing has proved to me not only effectively but also affordable compared to conventional marketing strategies.
If you already have an HVAC digital marketing strategy in place, you need to review it and determine if it is yielding the desired results.
Although there is no single way to generate leads to your HVAC business, there are several options that have proved to be effective. It is also difficult to use one lead strategy and expect to succeed. The best way is to have several of them complement each other.
Below are the best-known methods for HVAC lead generation online:
This guide is made by inspiring from the post (https://hvacgrow.com/hvac-lead-generation/) of James ( SEO Consultant at the company)
1. Search Engine Optimization (SEO)
Statistics show that about 97% of people go to the internet whenever they want to purchase anything. Whether they are looking for a product or a service, they will search online for more information about what they are exactly looking for.
Search engine optimization is a digital marketing strategy where you improve the quality and quantity of your website’s content so that it can rank highly on various search engines. It makes use of phrases and keywords commonly used by users to search for particular products online.
SEO is effective because it gives you an opportunity to target a specific audience. For example, if you have an HVAC business in New York, you will use a phrase such as “HVAC New York” to only target clients within New York. Whenever someone searches for HVAC services in New York, they are likely to come across your business and possibly contact you.
2. Pay Per Click (PPC) Campaigns
This is another great lead generation method for your HVAC business. Unlike search engine optimization. PPC is easy to implement and takes a shorter time to yield results. However, you will have to set aside some money for PC campaigns.
Pay per click is an advertisement method where your business ads are strategically placed in places or websites where your potential customers are likely to visit.
If a customer happens to click on that link, then they are directed to a platform where they can give more information about what they are looking for using an online form.
That means everyone who clicks the lick automatically becomes a lead to your business. You need to invest a good amount of money in order to succeed with PPC campaigns.
3. Build Social Media Platforms
Social media can also help generate new leads for your HVAC business. Millions of people are active daily on various social media platforms. You need to take advantage of that and increase your presence on platforms such as Facebook, Twitter, and Instagram.
Create social media pages and start marketing in on these platforms. You don’t know how many people use search for HVAC repair services through social media. Ensure that you include your location and contacts on the page.
One major advantage of social media advertising is that you can reach a large number of people within a very short time. But it’s not just about creating a business page and leaving it there. You need to be active by posting daily and engaging with customers.
4. Use Your Website For Lead Generation
Your website is not just a brochure but a constant sales representative. It needs to be designed in a manner that attracts customers and converts them into strong leads. The best way is to hire a professional to design a website that’s tailor-made to your HVAC business.
Here are some of the things you can do to help your website become a lead generator:
- Optimize it for SEO
- Make it user friendly
- Create clear contact forms and calls to action (CTA) at the top of the page
- Make the website secure
- Place your contact information on the upper-right hand corner
- Provide relevant and easy to understand information
5. Led Generation Platforms
This is another common lead generation method for most HVAC companies. A good example of such platforms includes Yelp and Home Advisor. It is a necessary evil for HVAC business owners considering the unreasonable fees they charge.
But the good thing with such platforms is that you are assured of getting clients within the shortest time possible. Although you will spend some good money to place your ads on such platforms, you are likely to recoup all the money you spent.
6. Keep Track of Your ROI
If you have been in business for some time, then you are able to tell where most of your business leads are coming from. But the question is, do you know the percentage that comes from each source? Or do you have an idea which campaign or advertising strategy is responsible for most of the leads?
You will be surprised to find out that a significant percentage of your monthly revenue comes from an unexpected source. This means you could be spending money on strategies that are making less impact compared to those that are generating more leads.
The best way to deal with this situation is to keep track of all your marketing strategies. This will help you to know how each strategy is performing and make adjustments where necessary. Methods that are not bringing in leads should be replaced with more effective ones.
In general, there are several methods for HVAC lead generation. The most important thing is to study and find out those that can help you generate more leads.