There’s no denying that social media has completely taken over the world in the past few years and will only continue to do so in the future. In fact, everyone has now released the importance of having a social media presence for their businesses. They have started investing their time, effort and money in social media marketing. This, in turn, has given space for a boom in social media marketing agencies. But what does a social media marketing agency do?

What Does ASocial Media Marketing Agency Do?

A social media marketing agency can take over all social media responsibilities and activities on behalf of their clients. However, it’s not very often that you get an agency that offers everything completely, although it’s not impossible. So, let’s take a look at the services that a good agency will offer and what the benefits of employing them to do so are. 

Social Media Audits

The agency you choose to handle your social media marketing will take an in-depth look at your social media presence and analyse it on a regular basis to identify the areas that should be focused on. They will regularly amend issues with an existing social media strategy and come up with ideas to push your business’s presence even further. 

Competitor Analysis

Social media marketing agencies also offer in-depth analysis on your direct competition and how they manage their key channels. The information and data they will provide you is extremely valuable as it will give you an insight into how your competitors are performing social media. Aside from this, you will also be able to learn from your competitor’s mistakes and fail-proof your future social media activity. 

Social Media Guidelines

An agency will create and distribute social media guidelines so that a business knows how they should conduct themselves on social media. These guidelines will help you protect your online reputation and ensure that your employees share social media content responsibly and in line with your tone of voice. 


A social media marketing agency will compile and execute a strategy that will help crack your key channels. After they have run an audit, done their competitor analysis and created your social media guidelines then will then create a strategy that aligns with their previous efforts. They will list out the type of content that should be being put out on your channels and how often the content should be posted. They will define the metrics and leads that they generate from the strategy and share it with you so you can see a clear return on investment. 

Create Your Social Media Profiles

Each social media platform works differently, and not all of them work for all businesses. For example, Instagram is brilliant for clothing brands, whereas it would be pretty useless for an electrical component manufacturer. A social media marketing agency will take the time to look at your business and core target demographics to determine which channels will best work for you. If they think that using Twitter will work for you, then they will create and profile and optimise it that aligns with your brand guidelines and then effectively manage it on a day to day basis. 

Community Management 

Delivering a wow factor in customer service helps to get your customers talking about you is the newest kind of social media marketing (known as community management). When a business handles its customer’s questions or queries on social media, it really helps to amplify social presence. Most social media marketing agencies will offer community management as part of their services. However, do be wary of ones that don’t. 

Conclusion: Achieve Your Social Media Goals in Less Time

The ultimate reason and goal of hiring a social media marketing agency is to help your business promote its brand more effectively and in less time. This will ultimately give you more time to focus on growing your business. A good agency will be able to show you honest, transparent and data-driven results that clearly display a return on investment. So, not only does hiring one save you time, but it can ultimately save you money as well.