The landscape of the internet has changed drastically through the years. Long gone are the Wild West days of the Internet when startups could become raging successes with nothing more than a little tweak here and there to their search engine optimization (SEO) and no consideration for the finer details. The Internet today presents us with a whole new terrain that we should learn to navigate successfully if we’re going to even survive, let alone thrive. We asked Linda Martinez, a Smart Street Media SEO consultant to give us some tips startups could use to up their SEO game. She said they could be summarized to five most important ones.

1. Work Out Your Keywords

No matter what your SEO strategy is, it’s incomplete without keywords. That’s where all SEO research begins. You should know the demographics of your audience, their search trends and their needs. That helps you figure out which keywords offer you the highest returns without bringing in too much competition. You’re basically trying to pique the interest of your visitors in your content. Ask any SEO expert in India who knows what he or she is doing and you’ll learn that you can’t go anywhere without first attracting an audience with the right keywords.

2. Make Your Site Mobile-friendly

This is one of those things that should ideally go without saying. However, we’ll still point it out. Your site needs to be mobile-friendly as that is the new standard of professionalism for the internet. Google themselves pointed out that mobile responsive websites have preferential ranking as of its last update. If you don’t have a responsive website, don’t panic. It doesn’t mean you’ll have to start everything over from scratch. There are plenty of resources online that converts your website to a mobile-friendly one at a very affordable price. At any rate, your budget shouldn’t be such a big deal because you’ll be losing much more from not making your website mobile-friendly than from paying to have it converted.

3. Keep Things Simple

As a startup, your number one priority is to strike a rapport with your audience. To make that connection, the best principle to follow is to keep things simple. Your content should be well formulated so that it is simple enough for someone with no background in your particular area of expertise to understand. Minimize the jargon and make everything simple and interesting.

4. Have a Marketing Strategy and Then Follow It

A marketing strategy helps you to define an end goal that you can aim for as far as your metrics are concerned. You can measure your progress using such things as your postings every day, your reach, the change in demographics and so on. Your marketing strategy should be constantly evolving with your business, reflecting the changing landscape of the market and helping you grow your startup.

5. Get Your Priorities Right

This is something many startups get wrong — they simply don’t know where their priorities are. Remember that your most important resource, regardless of the kind of business you’re operating, is time. In order to manage this resource properly, you need to prioritize what gets done first and what has the most impact on your target audience.