Digital trends are evolving faster and faster with each passing year, and it’s up to marketers to stay ahead of the game in order to gain the competitive edge.
In a world where companies are consistently pioneering revolutionary technologies, it’s a business’s ability to adapt to change that will really see them come out on top.
We’ve collated the 5 most influential trends shaping the digital marketing landscape in 2019.
Integrated Social Media
Facebook now has 1.3 billion active monthly users and sends 2 billion messages between people and business each month, so it’s easy to see how social media can really take word of mouth marketing to the next level.
In 2019, almost all companies have some level of social media presence, and your website acts as the perfect space to connect your platforms and unite your users. In 2019 Web Design should prioritise the integration of social media via live feeds, sharing icons and instant messaging bots, to enhance online presence and level of engagement.
Whether you have a large social following or you’re starting from scratch, analysing your social media audiences can give you a real insight into the lives, likes, dislikes and purchasing habits of your existing and potential customers. This data can in turn be used to influence your branding and online presence, from your website colour scheme to the user flow, in order to specifically target and appeal to your customer base.
Augmented and Virtual Reality Marketing
Virtual reality marketing is essentially a way of letting the customer ‘try before they buy’, providing the customer with the means to virtually sample dozens, or even hundreds of items online.
The phenomenon has been particularly popular amongst cosmetics brands, such as Sephora and L’Oreal who have created digital experiences that allow their customer to see how their makeup would look on them. Similarly clothing and accessories brands like Michael Kors have used augmented reality to market items like sunglasses, using technology that enables the user to create a virtual mock up of themselves wearing them.
AI and Machine Learning
Whilst some believe it will eventually take over the entire world, for now at least AI is here to take over the task of data collection.
AI is essentially a computerised robot that can gather facts and figures through sensors or via human input. This information can then be used to perform tasks and solve problems.
Businesses adopting AI in 2019 are using this technology to determine how people are engaging with content or using certain products, as well as predicting patterns of behaviour. This information is then used to inform their marketing strategies, resulting in accelerated growth, substantial cost savings and the edge over their competition.
A recent study showed that 90% of the US population found personalised marketing content very or somewhat appealing.
Delivering the right content, at the right time, to the right audience can be a tricky business, but the need for a personalised approach is more important now than ever before, as a means of adding value and boosting engagement.
Auto-filling the recipients name into an email subject is no longer considered the epitome of a personalised experienced. As we progress through 2019, personalised product recommendations, targeted and triggered emails and personalized website content are fast becoming commonplace.
In terms of web design, this means functionality such as personalized quiz systems that recommend products based on user preferences, as well as optimised landing pages, specific to location or search terms.
2019 is the year to take a personal approach, in order to create an enhanced user experience. In order to compete, you’ll need to get to know your customer inside out, and have the ability to reach them through their prefered platforms, as attracting customers becomes less about telling stories and more about creating engaging experience.