Mobile apps are indispensable in the modern, “smart” era. The mobile application market is estimated to experience 385% growth by 2021 and so are the services provided by mobile app developers. So, what are mobile apps and what types are trending in the market?

Well, to put simply, mobile applications can be defined as a piece of software that is specially developed for small, wireless browsing devices like smartphones & tablets.

Used for both fun and function, these applications are developed in tune with specific capacity of smartphones, in regards to processor, memory, battery, speed and so on.

2018 marks the 10th anniversary of the mobile application ecosystem

Pre-Installed And User-Installed Apps

Smartphones and tablets are designed with a set of essential pre-installed apps in them. For example, the calendar, calculator, map or radio.

Some of these apps are specially created for specific operating systems. For example, iOS phones have a few pre-installed apps that you may not find in Android phones. Most of these pre-installed apps cannot be uninstalled.

Then, there are apps that are independently installed by the user on his or her smartphone. He or she will get the app from the respective marketplace.

Now, talking about “marketplace,” what is it?

Well, a mobile marketplace is a location where you get access to apps. It is designed for buying, downloading, and selling apps.

The three leading marketplaces for mobile apps are:

  • Google PlayStore (Android)
  • Apple App Store
  • Microsoft Windows Store

The Google store is the biggest marketplace of all and is currently bustling with 3.3 million applications

An extensive range of user-installed mobile apps can be installed free of cost. However, some apps require payment or subscription. But even with paid apps, the basic package is free.

You will only need to pay when you wish to upgrade for better and more features. Unlike the pre-installed apps, you can usually uninstall user-installed apps if needed.

Application Of Mobile Apps

When it comes to designing and developing mobile apps, the sky is the limit. Today we have apps for every form of function, ranging from social media to messaging, banking, shopping to education, entertainment, travel, business, news, health, and what not!

Here is a list of examples of top categories of mobile apps for Android and iOS devices:


  • Communication
  • Tools
  • Social
  • Travel and Local
  • Video playing and editing
  • Music and audio
  • Productivity
  • Entertainment
  • Books and reference
  • News and Magazine


  • Games
  • Education
  • Business
  • Entertainment
  • Lifestyle
  • Travel
  • Utilities
  • Food and drink
  • Books
  • Health and fitness

Types Of Mobile Apps

Usually, mobile apps are classified into three different categories, which include:

1. Native Apps

These applications are built for native environment. As in, for a particular operating system. For example, a native mobile app that is especially developed for an Android OS, will not work for an iPhone and vice-versa.

The software programs that are usually used to build native iOS app are Swift and Objective-C whereas it is ADT and Java for Android. In regards to native Windows apps, the most common software is .NET(C#).

2. Mobile Web Applications

These can be defined as web apps which deliver pages on browsers operating on smartphones. Such applications mostly target browsers and are compatible with versatile smartphone operating systems.

Besides working on your smartphone or tablet, mobile web applications can also run on desktop web browsers. The most common software programs deployed to develop mobile web applications are CSS, HTML, JQuery, and JavaScript.

3. Hybrid Apps

As the name implies, these apps are a blend of two worlds: mobile web applications and native mobile applications. The best part about these apps is their cross-platform compatibility. The most popular software programs used in developing hybrid mobile apps are CSS, HTML, JQuery, Mobile JavaScript, Cordova and so on.

You can read further into the pros and cons of hybrid vs native apps on the Rocket lab website.

The Significance Of Mobile Apps

In short, mobile apps have changed the world and the way we lead our lives. With smartphones, our lifestyles, thoughts, and habits have changed.

They are an integral part of our everyday lives for myriad reasons. From posting the latest holiday photos on social media to instantly communicating with a client – we need apps for almost everything today.

Here is a brief on the significance of mobile apps:

1. On-the-go information & communication

It’s a busy world today where we are always on the move. So, we need something that will satiate our needs while we are on the move. And mobile applications are especially meant to complement our busy, dynamic lifestyle in the 21st century. The best perk of mobile apps is their ability to provide information and communication opportunities on-the-go.

Let’s say, you are planning to watch a newly-released movie in an hour, but you don’t want to proceed without checking the reviews. Now, if you have already installed a review-based movie app on your phone, you can check the reviews immediately, no matter wherever you are.

Or say, you are out somewhere and suddenly realize that you have to make a video call to your client. If you have got the video call mobile app on your phone, you can carry on the conversation instantly and peacefully from your car only. You won’t need to rush to your office all over again to start the video call from your desktop.

2. Simplification of tasks

This is indeed another significant advantage of mobile apps. With apps for almost everything today, we can complete most of our tasks in just a few touches only. Whether it is to order food or perform a transaction or book a flight – we have apps to take care of everything.

3. Time and energy saver

Mobile apps help us to save a great deal of both time and energy. For example, with mobile apps, you can perform most of the banking works at home only. It means the time and energy needed to drive to and from the bank will be saved. You can further deploy the time and energy to other vital tasks ahead.

Let’s wind up with some impressive stats on mobile phones

  • Social media apps are the most used mobile apps, followed by gaming and communication
  • On an average, every smartphone user opens a mobile application ten times a day
  • 1/5th of millennial open an app 50+ times a day