Take Your Show On The Road: How To Make Sure People Know About Your Startup
While the internet provides a great deal of opportunity to start, run, and grow a business, it is not without its limitations and issues. Concerns about security, cyber hacking, and identity theft keep some people from turning on their computers and experiencing the world in a night light. Also, there’s something to be said about grassroots marketing and getting to know your customers face-to-face. So, even if you plan to take over the online world, it’s important to connect with your customers in the real world. Here’s how you can make sure people know about your startup, even if they aren’t in your sector or spend much time online.
Reach Out Directly
We often forget that we can talk to real people about their real problems these days; because of the internet, we assume that we are all connected all of the time. The truth is that not everyone is online or wants to be. It’s important to not forget these people, even if they aren’t your targeted demographic because it’s likely they know someone who is. Even more so, people like to be engaged and as fancy and easy as they are, Facebook ads are just not engaging.
Rent a Coworking Space
Another option to help you spread the word about your startup is to hunker down at a coworking space, or several if you can afford it. Some coworking spaces offer free space where you can saunter in and out to your liking, spreading the word about your product or services, offering workshops and even charging a fee for people to trial your services. How to market a coworking space, or market to a coworking space can be similar, so if you need some pointers, watch what the other residents are doing.
Ask for Referrals
Warm handshakes are still one of the best ways to spread the word about your business. If you can’t shake hands yourself, ask as many people as you can to make the connections for you. Don’t wait for people to do this out of the kindness of their heart. It’s important to take charge of your startup networking and talk to everyone. You’ll see a big difference in the reach of your business, both offline and online, when you take the time to talk to people in real life.
Make Them an Offer They Can’t Refuse
If you are looking to connect with people about your new startup, be sure that conversation comes with an offer. You might want to spend some time thinking about the offer and how it will be structured, but for the most part, your initial kick at the can doesn’t have to be perfect. In fact, just offering to make an offer in exchange for feedback is a great way to get people invested in what you are doing while giving them a chance to do what they love to do most: offer their opinions. People love to tell you what they think. So if you can stomach the criticism and are open to what might come from such conversations, asking people on the street or in a store about your product or service can yield a lot of reach, conversation, and maybe even some controversy.