Soft2Bet, one of the leading turnkey iGaming solutions providers, has recently teamed up with Amazon Web Services (AWS) in a move aimed at radically improving the performance of their product development and user experience.
The ability to use machine learning and data to inform their decisions has allowed for quicker product launches and drastically reduced infrastructure costs.
Pre-AWS Migration Challenges
Prior to AWS, Soft2Bet Investigation was constrained by silos of data and legacy on-premises solutions. These barriers restricted the company’s ability to innovate and scale at pace.
Key issues included:
- Disconnected data sources that hindered marketing initiatives
- Difficult support systems making player service
- Late filings of regulatory reports
- Increasing infrastructure costs with little to no real-time data visibility
- Building a Data Ecosystem Around the Cloud
In light of these challenges, Soft2Bet decided to build a new analytics framework featuring AWS and Snowflake. This overhaul centralized in the cloud a repository of data that had previously relied on hardware, bringing together information from disparate sources in a secure environment.
Furthermore, with standardized security protocols in place, data gets integrated smoothly with significantly reduced risk levels, allowing the environment to become a hotbed for innovation.
Improving Efficiency and Agility
The phased migration process adopted AWS services—Amazon S3 for storage and Amazon RDS for database management—and allowed Soft2Bet’s operations to be streamlined, as well as enabling higher availability of their system. This shift has:
- Less downtime, saving millions of dollars every year
- Pierson from other sources freed up by technology
Allowed the game development team to experiment and iterate on new gaming concepts at speed, pushing out updates in a matter of hours rather than weeks
- Creating a new innovation cycle around data
- Soft2Bet’s integrated AWS data platform forms a self-reinforcing cycle:
- Accelerated Product Launch: Faster releases yield more actionable insights
- Constant Evolution: Growing data flow will make possible new and personalized user insights
- By migrating from on-premises data centers to cloud servers, you reduce the physical footprint and operational overhead.
- Together, these benefits unlock strategic insights that drive future growth.
Building a Foundation for Future Growth
The full migration to AWS further reinforces Soft2Bet’s status as a leading technology provider for European iGaming. The compelling results—increased profitability, enhanced scalability, and improved user experience—illustrate the transformative effect cloud adoption has on an organization.
The roadmap laid out by Soft2Bet’s journey is a beacon for all enterprises seeking higher infrastructure performance, greater operational resilience, and a sustained ability to innovate a better product.
This is considered part of Data Science.
Soft2Bet operates through its Unified Analytics Platform with a wide range of data sources integrated, helping the company prototype and launch new concepts in a matter of minutes as opposed to weeks. Such adaptability is critical in today’s turbocharged marketplace.
Founder and CEO Uri Poliavich of Soft2Bet inheres: “As a pioneer at Soft2Bet, we break through the constraints of the market, welcome change and adapt ourselves over and over for a bright new future. The company continues to design innovative solutions that drive growth, stay competitive and create remarkable player experiences.
About Soft2Bet
Soft2Bet: A Leading Gaming Turnkey Solutions Provider Soft2Bet, which is famous for its groundbreaking Motivational Engineering Gaming Application (MEGA), has successfully deployed a number of market-leading gaming brands and boasts over 16 global licences.
The firm is still ahead of its game and uses up-and-coming technologies to adapt to the latest industry trends and provide users with superb experiences.
For more information, please visit www.soft2bet.com.
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