In today’s ever-connected, always-on world, organisations with broad footprints or in specialised customer service niches such as hospitality, senior living, healthcare, retail, and business-to-business (B2B) simply cannot afford to be offline, even for a second.

Satellite coverage ensures continuous business-grade Internet service

From applications running in the cloud, to cloud services like analytics, artificial intelligence (AI), machine learning, or Internet of things (IoT), innovations in BUSINESS WIFI SOLUTIONS are essential to keep pace with the increasing demands for bandwidth and speed.

While terrestrial 5G, fibre, and leased line, among others (who remembers dial-up?) endeavour to keep up, these “traditional” forms of WiFi connectivity are now making way for satellite coverage to ensure continuous business-grade service to public sector agencies, businesses with presences at the network edge, or those operating in rural or remote areas.

In this milieu, Google Cloud and Elon Musk’s SpaceX-owned Starlink are leading the charge with a partnership to deliver data, cloud services, and applications on the back of Starlink’s ability to provide high-speed broadband Internet around the world via satellite.

SpaceX has already begun to locate Starlink ground stations within Google data centres, delivering secure, low-latency, reliable data from more than 1,500 Starlink satellites launched to low-Earth-orbit, while Google Cloud’s high-capacity private network will support the delivery of Starlink’s global satellite internet service, bringing businesses and consumers seamless connectivity to the cloud and Internet, and enabling the delivery of critical enterprise applications to virtually any location.

This far-flung, star-struck development moves to bolster the offerings of business Internet service providers such as Wififirst. Founded in 2002, Wifirst is the European leader in Managed WiFi as a Service, with offices in the United Kingdom and Spain, and coverage of 23 countries throughout Europe, Middle East, and Africa (EMEA).

Ever-more content from services such as Netflix, Disney+ & HBO Ma

The tremendous increase in video streaming demand is another big factor for service providers as they strive to meet the needs of consumers streaming and downloading ever-more content from services such as Netflix, Disney+, and HBO Max, “burdening” networks world-wide.

“Applications and services running in the cloud can be transformative for organisations, whether they’re operating in a highly networked or remote environment,” Urs Hölzle, Senior Vice President, Infrastructure at Google Cloud, said in a press release. “We are delighted to partner with SpaceX to ensure that organisations with distributed footprints have seamless, secure, and fast access to the critical applications and services they need to keep their teams up and running.”

“Combining Starlink’s high-speed, low-latency broadband with Google’s infrastructure and capabilities provides global organisations with the secure and fast connection that modern organisations expect,” says SpaceX President and Chief Operating Officer Gwynne Shotwell.