Running a small business is never easy. When the company is still growing, you, as a business owner, need to wear many hats. Plus, small businesses often operate with thin margins during the growing phase, and making investments that don’t pay short-term is often frowned upon. However, ignoring long-term investments such as SEO can cost you a lot in the future, and this article will tell you all about that.
We will explain what SEO is, the benefits of SEO for small businesses, and why you should hire an SEO agency for your small business today. Trust us, hiring an SEO agency will be one of the best business decisions you ever made, and by the time you finish reading this post, you will find out why.
What Is SEO?
Search Engine Optimization (SEO) is a digital marketing tactic that aims to display your website above your competition in the search engine results for the keywords you target.
For example, if you are a dentist in Queens, NY, you want to appear high in the search ranking when someone enters “best dentist in Queens.” That’s just an example of local SEO for small businesses.
Why would you want to have the #1 in the search rankings? The higher you are on the search result page, the more traffic your site will get. And, with more traffic to your site, your business will attract more potential customers.
With a well-tailored SEO strategy, not only will your business start showing high up the search rankings for the most valuable keywords now, but it will also stay there for a long time. That’s one of the best things about SEO – yes, it takes a while for the site to rank, but once it does, it can stay there for a long time. Of course, for that to happen, you need to partner with an SEO specialist that knows what he/she is doing.
SEO Services For Small Business More Affordable Than It First Seems
SEO doesn’t show results fast, on the contrary. It can take months for a page to rank, depending on the keyword and competition.
Months?! Why would you ever in your right mind hire an SEO company if it takes months for the results to come in some cases?
The reason why you should look for the best SEO companies for small business is that even though it takes a long time for your site to rank, once it does, it will continue attracting traffic for a long time.
If you hire a company that knows how to provide SEO services, they will start producing evergreen content for you, which will stay relevant for years to come. That way, your site will remain high in the search rankings for as long as the topics covered in the articles on your blog stay relevant.
Therefore, the initial investment you made when hiring an SEO agency will continue paying off for years, making SEO one of the best business decisions an SMB owner like yourself can make.
Should You Hire An In-House SEO Or An SEO Agency
Now that you know how valuable SEO can be for small businesses, it is time to talk about hiring in-house or choosing to work with a third-party agency.
If you choose to hire in-house, benefits are obvious – you will have the SEO guy at hand non-stop, and he will work only on your site.
However, there are drawbacks too – it’s hard to find reliable people, you need to pay for the tools too, you don’t always need an SEO, which means that hiring in-house is not profitable throughout the year.
If you choose to hire an agency, you will have a team of professionals available all the time. Furthermore, agencies already own all the necessary tools and implemented processes, which will ensure they can hit the ground running and start working on improvements much sooner than a guy you hire in-house. Also, if you feel like you don’t need SEO throughout the year, you can always cancel your contract with an agency, and no hard feelings – firing in-house employees is a different story.
As for the drawbacks – you don’t have someone at hand, working in-house. But, considering all else, choosing an SEO agency over an in-house employee is a much better choice.
Finding a USA SEO agency with a proven track record is not easy. But, once you do find one that offers affordable SEO services for small businesses, you will quickly realize how showing high in the search results is not only reserved for the wealthiest companies. When the SEO strategy is done right, you will find a place on the first page of Google for your local USA business too.
The importance of SEO for a small business like yours can’t be overstated – a better SERP position will mean more traffic, which will eventually convert to more customers. But, because it takes a while for Google to rank your site, don’t waste time – start your SEO campaign ASAP, and the results will come sooner!