Selling Products Online in Europe: A Guide
Now that the majority of sales are conducted online, more entrepreneurs are considering marketing their products internationally. If your business is based outside the EU, and you are planning to start selling within Europe, here is a step-by-step guide to how to enter the market successfully.
Make Sure Images Are Clear
Although providing clear images of your products is always important when selling online, this is even more vital when you intend to enter a new market. This is especially the case if you are planning to sell in a country whose first language is not English. By providing clear and useful images, you will be able to showcase your products to everyone, regardless of their first language or ability to use a translator app on your website. To make sure that you have optimized the images on your website, click here to get started.
Translate Your Packaging And Descriptions
Another way to make sure that your products are clear for those that do not speak English or another common language is to translate all of your packaging and descriptions for them to be read in multiple languages. This will make sure that all of your customers understand the details of their purchase and know how to use your equipment safely. If you cannot do this yourself, many online translating services will be able to do this for you. However, translation is not always enough, and you should also make sure that you can localize your website.
Be Careful With Shipping And Delivery
One of the significant issues for companies that are looking to sell in Europe from another area is that shipping and delivery costs can be both expensive and unreliable. This can damage your profits in the long-run. To make sure that you can get your products safely to your customers, you should research the different carriers and fulfillment center options that are available to you. For instance, you might consider using a fulfillment center in Europe or choosing air freight services.
Consider Selling On A Digital Marketplace
When you are considering selling in Europe, one of the easiest ways to do so with as little commitment from your company as possible is to sell on a digital marketplace. This can enable you to connect with your target audience in a different country without having to create an alternate website or translate your services. There are many popular online marketplaces in Europe, including websites such as Zalando and ASOS Marketplace, which both specialize in clothing.
Lastly, on a practical and legal level, it is paramount that you can stay compliant when you are operating in Europe, with the EU having many different laws than in other countries, such as the USA. You must check these, such as GDPR requirements before you open for business. This will stop your business from being fined or even sued for failing to follow the legal necessities of companies in Europe.
Online selling in the EU can be an excellent opportunity for businesses across the world. However, it is paramount that you can take several important factors into consideration before you take the first steps to do this.