Sell More Online This Holiday Season With These 8 Mobile Strategies
The fourth quarter is prime time for e-commerce. According to Forbes contributor Sucharita Mulpuru, holiday e-commerce sales growth outpaced holiday brick-and-mortar sales growth by a healthy margin last year.
Meanwhile, nearly every day following Cyber Monday (the Monday after Thanksgiving) saw e-commerce sales greater than $1 billion.
Thanks to a healthy labor market and signs that inflation is finally ticking up, this year’s holiday shopping season is on track to beat last year’s with ease.
Time is running out to get your e-commerce house in order for the big end-of-year push. Here are eight fixes you can make this week to attract more mobile-wielding shoppers and finish 2017 on an up note.
1. Get Mobile Traffic in Your Funnel Right Away
Why beat around the push? As soon as their browser finishes loading the page, invite first-time visitors to sign up for your email list or create a shopper account. Tempt them with tales of easy members-only checkout—more on that below.
2. Don’t Neglect Tablet Users
Millions of online shoppers prefer to browse by tablet, not smartphone or laptop. Tablet shopping is particularly popular with older, more affluent customers, both at home and in-store. (Opportunistic comparison-shopping is a lot easier with a larger screen.)
Mobile trailblazers like Beyond the Rack perfected tablet-first design before it was cool. You don’t have to go all-in with a separate tablet site, as they did—just integrate tablet-friendly elements, such as draggable images and large buttons, into your existing responsive interface.
3. Lose the Email Clutter
Avoid overwhelming marketing email recipients with text-heavy, multi-column blasts. Keep each email short and to the point—ideally, focused on a single promotion or product. That’s easier to do during the holiday season, when you can play up a sitewide Cyber Monday sale or “Twelve Days of Christmas” clearance.
4. Ask Users To Allow Push Notifications
Push notifications can further reduce your reliance on email marketing during the holiday season, when your prospects’ inboxes are likely to be even more cluttered than usual with promotional content. Prompt every new mobile visitor to sign up for push notifications and, ideally, allow geotargeting. Then, get to work serving them relevant deals based on their location and past browsing habits.
5. Always Be Cross-Selling
Four words: “You might also like…” Build a suggestions bar into your e-commerce site, and follow up purchases with emails, push notifications, and even non-digital content (postcards, anyone?) with helpful tips for the next shop.
6. Start Creating Shareable, Mobile-Friendly Content
You can’t turn up a sophisticated content marketing operation overnight, but you can start creating shareable, mobile-friendly content.
Short videos and memes work great on Facebook and Twitter; memes and professional photos work well on Pinterest. The more memorable, the better, as long as the tone and message stay consistent with your brand. Remember, the goal is to get prospects to share within their networks—anything positive to that end is good.
7. Run Paid Search Campaigns Against Your Competitors
No, this isn’t playing dirty. In competitive e-commerce niches, it’s an absolute necessity. Your budget will necessarily limit your reach, so choose your key phrases carefully—the goal here is to associate your site with common long-tail holiday searches including your competitors’ full name or their commonly used brand names, like “XYZ Shopping Site Black Friday deals.”
8. Implement One-Click Checkout
Are abandoned carts the bane of your e-commerce existence? Reduce their occurrence with a streamlined checkout process—ideally, one-click checkout for returning customers. Navigating a multi-step checkout journey is especially difficult on a small screen, so sell this to first-time mobile visitors as a perk of membership.
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
Which New Lorex Security Camera Is Right for Your Home?
Keeping your family and your possessions safe requires a proactive approach, and one way to protect what you care about is with a security camera system. Lorex Technology is well known for their security camera solutions, and their two newest products will change the way…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
These 4 Homegrown Industries Are Benefiting From Trade Policy Today
Trade policy is complex — and controversial. No matter where you locate yourself on the left-right divide, you can probably think of at least one friend or family member who vehemently disagrees with you on this particular issue. If you’ve taken the time to ask,…
Mathieu Chantelois, VP At The Canada Media Fund, Discusses Leadership Communications, Proudest Accomplishments
Mathieu Chantelois is something of a Renaissance man. At various points in his career, he’s worked as a magazine editor, a professor, a television presenter, a highly regarded journalist, and as a communications and marketing executive. Chantelois’ engagement in various social causes led him to…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…
Internet Security Tips For The Modern Age
The internet is no longer new. It’s been in most peoples homes for twenty years or more now, and we’ve all come to accept it as part and parcel of modern life. When it first began, it was something that we only had on our…
How to Immediately Improve Your Online Security
While the internet might seem paradisiacal, danger lurks in the obscurity of it. Apart from outsourcing your IT needs to specialists like IT support companies in London, there are immediate measures you can take to ensure your online world is as secure as the home…
Everything You Need To Know About Cybersecurity In 2019
With long workdays and jam-packed weekends, it’s a godsend that we can do most of our shopping, social interaction, and many other day-to-day tasks from the convenience of our computers and mobile devices. The internet has been making our lives so much easier for the…