Search Engine Optimization vs Pay Per Click – Benefits and Comparison
When you want to generate traffic to your website, you can use two possible options: Search Engine Optimization (SEO) or Pay Per Click (PPC).
You can choose to pay for traffic by using PPC advertising provided by Yahoo Search Marketing, Google Adwords and others. These programs make it possible for you to display in the sponsored results area of the search engine result’s page. Of course, you will need to pay a fee depending on how competitive your selected keyword is. That fee is charged whenever a web visitor clicks through the ad to your website.
On the other hand, you can build traffic to your website freely by climbing the search engine results’ rankings. You’ll need awesome SEO tools and apply the best SEO practices for your site to appear on top of search engine results more often and more prominently. While it may take some time for your site to feature at the top of search engine results, free, targeted, organic traffic will ultimately prove to be a worthwhile investment.
To understand what can work for you, let’s look at some of the pros and cons of each marketing approach.
SEO: Boost Your Organic Traffic
Some of benefits of using SEO are:
Using targeted keywords to attain search engine visibility places your organization right inform of potential customers just the same it would do if you were to advertise the business. This increases your brand’s awareness.
A positive branding advantage can result from informational queries and commercial search terms related to your business. When searchers conduct research by asking questions, and it leads them to your website, they can associate it with your brand, making you an authority around a certain niche.
- Credibility and trust
When your site shows up in search results; it can make your audience trust you more. In fact, most users tend to skip ads and instead trust the organic search results. Visibility in search results accords your business the much needed stamp of approval. Besides, having powerful review and reputation signals can deliver further benefit.
- Increased web traffic
When executed well, SEO can boost traffic to your website. This gives you an opportunity to create SEO friendly content to educate prospects on why they should buy your offers and it also boosts your brand’s awareness.
Unlike paid advertising, organic traffic doesn’t fizzle out when you cease paying. As such, your efforts to develop an organic traffic campaign can sustain your business long after you marketing budget is cut back.
Although SEO is neither easy nor cheap, it’s generally cost-effective than all the other marketing strategies out there to help you deliver brand awareness and attract relevant traffic to your site.
It’s not all bread and butter, though, and there are a couple of cons to SEO. For the most part, organic traffic may take time to build, and you may be enormously outgunned as well. If you’re starting out, yet your target keywords show results that titans like eBay and Amazon dominate, you may probably need to hatch a new strategy.
To attain strong organic visibility, you may also need to develop robust content assets. Not all businesses have strong in-house content development resources to help create quality SEO content, and that can be problematic. Besides, tactics like safe and sustainable link building aren’t easy to master, and usually, a good strategy is required, alongside expert support.
PPC: Laser-Targeted Visibility
With trust and click through rates hugely stacked in favor of SEO’s organic search, why should a business consider paid search? PPC provides the following benefits:
- Position on top of the page
Paid search typically dominates above-the-fold content. Typically, three ads show up mobile while four appear on a desktop. This ensures the user first sees the paid search ads, and that’s even if they decide to scroll past them.
- Option for visual product ads
If you sell products, Google gives an option for displaying visual shopping ads to help the user see what they’ll be clicking on. Such ads can boost the click-through rate because it offers a feature that’s lacking in organic search.
PPC makes it possible for one to place ads in front of potential buyers. The ads may be targeted by time of day, geography, search keywords, day of the week, or device. On the other hand, organic traffic is rather scattershot.
Although creating quality organic visibility may take time, creating a PPC campaign takes only days and you can ramp it up in weeks. It makes it possible to get in front of potential customers right when they are primed to make a purchase.
- A/B testing
You can easily split-test ads, call-to-action buttons and landing pages to establish where the best results lie. This information can be used to strengthen other digital marketing efforts.
The main drawback to PPC is that it is expensive. If you’re targeting several countries or conducting international campaigns, the costs can run through the roof. It requires constant investment. When you stop investing in it, your ads can go away and your lead generation may dry up as well.
PPC or SEO?
In competitive niches, you may realize that search results for your target keywords tend to be dominated by big authority websites. Well, big guns can be hard to displace without investing in a significant amount of time and finances. If that is the case, it makes more sense to go with Pay Per Click.
Rather than taking the ‘either or’ approach, it’s advisable that businesses integrate both SEO and PPC. To make the right decision, ask yourself questions such as:
- Do I need leads now?
- Am I looking at the long game?
- Is my website authoritative enough in my niche?
- How does the competition look like in organic search?
- Does the business budget allow for paid search marketing?
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
Which New Lorex Security Camera Is Right for Your Home?
Keeping your family and your possessions safe requires a proactive approach, and one way to protect what you care about is with a security camera system. Lorex Technology is well known for their security camera solutions, and their two newest products will change the way…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
Give your SEO Campaign a Boost with Backlink Monitoring
Have you been trying to utilize backlinking for your SEO campaign? Would you like to assess the performance of your linking strategy? If your answer is yes, it is time to learn more about backlinks monitoring. In the traditional world of search engine optimization, website…
When To Start A Medical Malpractice Claim?
If you visit the doctor, you believe that the treatment you receive will improve your health. However, this is not always the case. Patients in Chicago can be injured by their physician or medical staff. What is Medical Malpractice? Medical malpractice is when a doctor,…
How to Immediately Improve Your Online Security
While the internet might seem paradisiacal, danger lurks in the obscurity of it. Apart from outsourcing your IT needs to specialists like IT support companies in London, there are immediate measures you can take to ensure your online world is as secure as the home…
Everything You Need To Know About Cybersecurity In 2019
With long workdays and jam-packed weekends, it’s a godsend that we can do most of our shopping, social interaction, and many other day-to-day tasks from the convenience of our computers and mobile devices. The internet has been making our lives so much easier for the…
4 Reasons Why You Should Upgrade Your Cybersecurity Right Now
Decades have passed since the phenomenon called the internet, cybersecurity is still very much a threat to businesses and individual users alike. Considering how much money cybersecurity companies invest to bolster their solutions, you would think that cybersecurity threats would be a thing of the…
Why Small Businesses Need A Web Application Firewall
Today, cyber security is one of the primary concerns of small businesses and large tech companies alike. The threat landscape is ever-evolving, with increasingly sophisticated hackers racing to thwart cyber security experts as they build stronger lines of defense. On top of that, the numbers…