Five Common Content Marketing Mistakes that are Hurting Your Business Growth
There is a ton of information out there if you want to learn the dynamic art of content and digital marketing. Most of these guides take a how-to approach and seem to be written for people, who are building their content strategy from scratch. Most…
Brick and Mortar Marketing: Modern Methods For the Mobile Age
Rather like some pundits predicted the demise of the printed books when e-readers became widely available, some doubted whether traditional storefront retailers might suffer a similar fate when the internet started to take over our lives. Neither doomsday scenario has materialized, but the so-called brick…
Use Integrated Marketing to Craft a Cohesive Brand Identity
Hopefully by now you’re already aware that your brand needs a strong identity; something which your customers can identify with, something which marks you out as unique, and something which broadcasts your values and services to the world. But once you’ve decided what you’d like…
Are You Leveraging Your Digital Marketing Channels To Their Full Extent?
There is no denying that digital platforms are the future of marketing. As audience tastes, preferences and behaviors evolve, any organization seeking to maintain a strong relationship with them must make sure they evolve to communicate in a way that matches these changes. With that…
A New Look at Content Marketing: Accentuate Your Content
Content marketing is the new kid on the block. Native advertising is giving way to content rich marketing, content which is valuable and relevant to a given consumer group. Great content marketing is usually characterized by original content which changes the way consumers interact marketing…
The Art of Salesmanship: Can It Help to Sell Your Home?
There is no doubt about it: salesmanship is a delicate and skilled art form. If you need proof of this, you need look no further than your own experiences of buying and selling in the past. Just as many of you may have walked away…
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