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Rise of SaaS SEO

10 min read

67,000 searches are performed on Google every second, You would want to invest in every tool that can bring you a small piece of this pie. Search Engine Optimization (SEO) is the process of getting traffic from the free, organic or natural search results on search engines.

Search ranking algorithms have grown smarter and sophisticated. Still, the challenges of needing links, generating traffic and improving rankings remain the same.

To have an effective SEO of your business, you need to have a set system of people and processes which ensure that all tasks are managed smoothly. The cumbersome part is having a team do all of that stuff over a set of multiple tools and excel sheets. Isn’t it a great idea if you can outsource it over a platform that does it all of you based on the instructions you give!

saas seo

The Dire Need of Cloud-Based Ecosystem in SEO

Online business owners and search engine optimizers have started adopting web-based apps such as cloud-based SEO tools due to their tangibility and widespread access. There are plenty of SEO tools available in the market but the below five SEO tools are one the best tools for keyword research, position monitoring, and web crawling.

These tools can help your business gather crucial SEO data, rank higher and execute good marketing strategies. When it comes to choosing the best tool to manage SEO of your online business,

  • Goal you are trying to achieve with SEO.
  • How much is the demand for the product or service you want to leverage
  • Pros and Cons
  • Usability and Scalability

Once you have listed your goals, you may wish to list down SEO tools which may help you achieve your goal.

1. Authority Labs

AuthorityLabs

Authority Labs is an online google keyword rank tracking tool. Many important SEO analytics such as Keyword performance, Competitor Keyword analysis, number of competing sites and Keyword density analysis can be tracked and analysed with this tool. The best part is that unlimited users can access this software simultaneously. You can choose from plans from 49$ a month till 450$ a month depending on keywords and domains.

Free trial Available: YES 

Pros:

  • Free Trial for a month
  • Fast and Accurate
  • Moderately priced

Cons:

  • May be slow when updating fetching results from search engines
  • No option to see historic position of newly added keywords

2. Mangools

mangools

Mangools is an all-in-one SEO tool. Users can find information like long tail keywords with less keyword difficulty and get localised Google SERP competitor analysis. The tool has 3 main features: KWfinder, SERPwatcher and SERPChecker. Mangools even provides a feature to easily replicate the backlink profile of your competitors. What makes it great to use is the easy to use interface. You can find all the relevant SEO based metrics on a single dashboard.

Free Trial Available: YES

Pros

  • Siteprofiler is a great way to analyze your and other sites
  • An affordable tool compared to Ahref and SEMrush

Cons

  • Not huge database compared to Ahref and SEMrush
  • May not be good for large agencies

3. SEO Buddy

seobuddy

SEO Buddy is a SaaS-based tool to improve the efficiency of search engine optimization for any business, big or small. Techniques employed by SEO bBddy can make SEO and content marketing much simpler. SEO Buddy makes it easy for doing tasks like outreach for backlinks and grow your online presence with total transparency over the campaigns from the dashboard. You just need to have a piece of content ready and choose from the services that align with your intent.

Free Trial Available: YES

Pros:

  • Easy Access to tools and campaigns
  • Total transparency over which leads convert and which don’t
  • Clutter-free UI

Cons:

  • No Mobile App available

4. Analytics SEO (Authoritas)

Authoritas

Multilingual SEO analytics SAAS software, Analytics SEO is a versatile tool. It comes with extremely powerful features like automated daily auditing, keyword research, instant reporting to PowerPoint for better understanding and SEO backlink data. With this software, you can also have access to massive data-driven SEO data. The product provides 4 different packages from Niche – £199, National – £399, Enterprise – £699, MNEs – £1400 which you can choose on the basis of your number of your sites and their growth.

Free Trial Available: YES

Pros:

  • Easy to use and navigate
  • Provides great deal of relevant information
  • Information is provided in an easy to use format

 Cons:

  • Lacks the flexibility to add more dimensions to the data.
  • An expensive tool

5. Positionly (Now Unamo SEO)

Positionly

Positionly is an advanced SEO performance tracking and analytics suite. With Positionly, you can track and improve your website rank, get website data with integrated Google analytics, keyword analysis and comparison. In addition to competitor analysis, Positionly also suggests the potential competitors to watch out for. This software can help you position and brace your business better in the market. You can check for yourself using their 14 days trial.

Free Trial Available: YES

Pros:

  • Simple and user-friendly interface
  • Easy to use
  • Low cost

Cons:

  • Mobile app sometimes crashes
  • It is difficult to view certain graphs and charts.

Final Words: Our Best Pick and WHY?

With time and the way processes in SEO are evolving, any business would want to look for a solution that maximizes efficiency in their system. A SaaS based tool makes things easy but when choosing a single option, it all boils down to your need and the resources you already have for your business.

A huge benefit of running a SaaS based SEO Tool is instant access to an unrestricted, global market and its ability to scale without having to bear the excess delivery cost.

Out of all five mentioned SEO tools, SEO Buddy is most helpful when it comes to generating traffic and leveraging SEO tools to attain the prime use-case of your asset. This tool is not just only about loading backlinks but about efficiency and optimization. This tool is about getting more done in less time. Go and get yourself a free trial Here.

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