With mobile phone technology getting more sophisticated, now is a better time than ever to consider creating an app.

According to a Mintel report from 2015, the value of smartphone sales on both iOS and Android platforms rose by £161 million, between 2014 and 2015; showing that apps are a great way to promote your business and boost sales.

If you’ve got an innovative idea or you simply want to get your product or service out to the mass market; apps are a great way to do just that, and here’s why:

Provide Solutions to a Problem

These days, it’s easy to forget that apps are not all about gaming and there are now a multitude of different app categories to choose from. From finance to lifestyle to parenting, apps are being used to provide solutions to a variety of issues.

So if you’ve found a solution to a common problem that has not yet been solved, building an app is a great, profitable way to kick-start your idea.

Get Your Product or Service Out to the Masses

Apple and Samsung continue to dominate the smartphone market, making up a combined share of 66% of all smartphone owners, according to Mintel’s April 2017 ‘Smartphone’ report.

Building an app on the iOS or Android platform provides huge opportunities for sales and brand awareness, due to the ever-increasing amount of Samsung and Apple users.

Whilst it may seem like a daunting task at first, building an app for your business is a great way to get your product or service out there and earn more customers.

Create a Channel for Direct Marketing

Apps can carry out many different functions that many other platforms simply cannot. Push notifications, booking forms and user accounts are just some of the features you can take advantage of when you have an app.

Creating a business app means your consumers can have all your business’ information on-the-go and at their fingertips; providing an extra level of customer service that your customers will appreciate.

There is a common misconception that apps are only for large businesses and MNCs, when the reality is that even smaller organisations can reap the benefits of setting up their own app.

How to Get Started With Your App

Now that we’ve convinced you to get started with your app idea, here are a few helpful hints on how to move forward!

Come up With an Idea

If your organisation is already up and running, you may simply want to create an app where customers can buy your product or service, however the possibilities are endless.
Although this step may be time-consuming, ensuring you have a viable and realistic app idea is crucial to move forward.

Get Lots of Feedback

Ask friends and family for their thoughts on your idea. Anonymous surveys and good old fashioned hand-out questionnaires are great ways to get affirmation that your app idea is worthwhile.
Making sure that your app will be beneficial for your target market is crucial for its success, and generating lots of feedback is one of the best ways to do this.

Negative feedback may deter you at this stage, but it’s important not to ignore it. Constructive criticism can help you fine-tune your idea and make sure it will benefit your customers.

Get Building

The Yappi app maker has made it easier than ever to make your dream app become a reality. Yappi is a tool that allows you to build magnificent apps, both quickly and easily. For an affordable price, you can build the app yourself or their team of experts can work with you and build the app for you.

With app building becoming much more accessible, there’s no excuse not to get out there and begin building your own!