The digital world is here to stay. Technology has integrated into every part of our daily lives. Businesses are not left out either. Running a business is incredibly involving, right from the start up. Among the first most crucial things one should do, is put up a website.

Here are the reasons why every business should have a website.

The First Interaction

Today, people search the web for literally everything. Unlike ages ago, the first thing someone asks when they get a referral is the business link. It works like magic. You cannot survive without some social proof. While social media groups like Facebook give you a free platform online, clients perceive a different level of commitment with establishments that are online. Potential customers want to meet & interact with you but on your site first!

First impressions linger on, they count. Choose the right colors, design, and content. Give people who were just browsing through the net a reason to pop in. Ensure the site is user-friendly and easy to navigate. If possible, it should be compatible with most of the gadgets. Pay for a website hosting and have it running. Pick the right and relevant content that depicts who you are and what you stand for. Use the platform to educate visitors. Post only appropriate content that is valuable to the reader.

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Bigger Audience

Physical location is dependent on the local clients. When you go online, you open up to the world. The beauty about a website is that anyone can access your ‘store’ at any given time regardless of their physical location. You, therefore, do not have to fear the loss of business when the store is closed for business. You do not have to stay awake to man your site.

Once online, you are an international player! Yes. You automatically share the field with all the big names. People are selling services across the globe. These are the easiest to sell. Imagine a chef down in Asia who has perfected the art. By packaging his or her recipes in the form of an e-book will be selling their services all over the world.

Expanding your scope translates to more business, whether locally or abroad.


With the internet accessibility, fraudsters have stepped up, and today more people lose money online than ever before. When a potential client searches you online, they expect to get an official website where they can engage you further. Lack of a website raises red flags. Either you are a crook, or just not serious.

To have a website up shows you are credible and confident of your products too. Clients will leave their word about the customer experience. In fact, this remains a major point of interest to many potential customers. They go for the highly recommended places or services.

Social proof is crucial, and more so, positive social proof. Build a solid reputation online.


You must have heard that publicity is good for business. That is how trust grows. Consumers hardly commit money into someone or something they do not know. Whether the returns are immediate or not, your presence online has benefits.

Human mind registers anything that crosses our path many times. It becomes familiar. First days online might look cold. Engage. Invite people to your page. Create backlinks. Just make your presence known and be consistent. You will start reaping the benefits of persistence within no time.