Since the introduction of social media, communication and interaction have become better than ever before. At first, social media platforms were considered to be for those with little or nothing to do – the younger generation specifically.
As time went by, more individuals and organisations recognised this special form of media and began using it. According to statistics, 98% of business owners in the UK use social media for advertising their business.
The key to fruitful social media marketing is hiring the right Social Media Agency.
About Social Media Marketing
Social media marketing began with publishing. Organisations were posting their content on various social platforms to generate sales and traffic to their website. As time went by, social media proved to be more than just a platform for advertising.
Now, enterprises use social media in various ways, such as monitoring what social media users are saying about their brands and response to vital mentions, and reaching out to a specific audience through highly-targeted social media ads.
Marketing can be a daunting task, and that is why an organisation chooses to employ a Social Media Agency.
What Does a Social Media Agency Do?
It handles most of the social media marketing responsibilities by offering services, such as:
- Search Engine Optimisation
- Creating social profiles
- Offering a social media marketing strategy
- Social engagement
- Creating a social media policy
- Competitor analysis
- Social media audit
- Social media publishing
- Offering social engagement
- Offering social support
A Social Media Agency can take your business to the top or leave it in a worse state. Here are some questions to ask an agency, so you are assured you have made the right decision:
1. Do You Have Case Studies or Proof of Concept?
Any professional Social Media Agency should have a case study. Take your time to review the case study of the agency you are thinking of hiring.
You should also ask for links to any social media campaigns that they are handling at the moment for their clients. Should they have difficulty providing you with these or do not have any links, that is your cue to show them the door.
If they have links, focus on the results. Check if the case studies have results that align with your business goals. If it does, do not think twice about hiring the agency.
2. How Much Strategic Direction Will You Provide?
You may be employing a Social Media Agency, but they should not do all the work. They should consult a strategy with you and carry it out. In case any changes or adjustments should be made to the strategy, they should be willing to put in the necessary energy until the goal is achieved.
It is good to be optimistic, but you should also ask the agency what happens if the strategy fails. Will they offer free cancellation? Will they try again? At the end of the day, an agency that perseveres to the end is a worthy pick.
3. How Much Do You Charge?
Though cost should not be a limiting factor, it is important to know how much a Social Media Agency charges for its services. If prices are too low, it should be an eyebrow-raiser. However, do not be quick to dismiss them. Give them a chance. They may be worth your time.
If, on the other hand, they are too much on the high end, but their services are excellent, try talking them down to a price you are comfortable with.
4. Did You At Least Try to Learn My Business Objectives?
Any Social Media Agency that puts pay before your business is not worth employing. You can tell how serious the agency is by the effort they take to learn your marketing objectives.
They should be able to create a custom strategy that is specifically tailored for your business. There is no possible way they can help you if they do not know anything about your enterprise!
5. How Easy is it to Contact You?
Upon contacting the Social Media Agency the first time, how simple was it to contact them? This plays a massive role in determining how future connections will be.
If it took days, weeks, or probably months, the trend will continue even after you have shaken hands with them.
Choose an agency that replies to your emails in a timely manner, makes it on time should you meet, and always answers the phone when you call.
These are the vital questions to put to a social media agency to get the most of your partnership.