The rumors are true. People are already tired of seeing or reading plain text instructions. Today, it takes more to grab your audience’s attention. You need a display that is eye-catching. You need to switch from traditional signage, to digital signage.

A Guide To Choosing a Digital Signage Software

While there are many digital signage vendors on the market, there is no need to feel overwhelmed. We’ve prepared a list of factors to consider when choosing the best digital signage solution that you can follow when vetting different solutions. 


This is one of the most important factors to consider in choosing the ideal digital signage software for your business. If you are comparing on-premise to cloud-based solutions, it may appear on the surface that on-premise is cheaper. However, installation, maintenance, and training can add up to 20% of the initial price.

Digital signage software targets different needs. If you are a small business, you may opt for a simple solution. However, it is important to realize that digital signage is like a computer. There will be many affordable vendors out there, but not all are powerful. Find a digital signage provider that offers simple pricing, is transparent, has no hidden fees, and can suit your organization’s needs. 

When defining your budget. Consider the vendor’s pricing model and hardware compatibility. Specifically, review your total cost of ownership.


People want to see exciting, new content. Digital Signage offers companies the opportunity to be creative and create content that is engaging. Without an intuitive interface and the correct apps, accomplishing this can be tricky.

Choose a digital signage solution where you can request a demo so you can easily get started. Look into what apps and integrations are available. Don’t worry, the demos are quick and free, and will benefit your business in the long run. Secondly, look at digital signage reviews. Here, you should be looking for user feedback. Other companies should claim that anyone, with any technical skill should be able to easily create and manage content. 

Eye-Catching Templates

Keeping brand consistency across all your digital signage displays is essential. If you have multiple users managing content, or if you manage content for multiple organizations, you need to ensure content is brand compliant. 

 With TelemtryTV, you can surely wow your future loyal customers! Create a branded template and empower users to create engaging content for your organization. Now, you get tons of pictures, animations, videos to capture your audience’s attention. 


Since digital signage is not free, you need to make sure you are working with something that can give you your money’s worth. You need to find a digital signage vendor that will offer nearly perfect uptime. 

Connect To Data

The capabilities of digital signage are extended when you can connect the CMS to your inventory system, CRM, or other internal databases. In order to accomplish this, you need to find a digital signage software that offers a comprehensive API. 

By introducing automation with your digital signage displays, you will create a system where your tools can connect and speak with each other. In turn, this will reduce human error and create additional time savings. 

Benefits of Using Digital Signage To Your Business

Business branding is more than a great logo and product. You need to create memorable experiences with your audiences and present them with information that empowers them to take action. Digital signage offers companies a unique way to create dynamic content that is personable, interactive, and memorable for your viewers.