If your goal is to increase the sales by up to 50%, how can this be done? Should you advertise some more? Or invest more time and money into your marketing strategy? Despite the fact that all of these could work, it’s definitely faster and cheaper to increase your conversion rate instead. Keep in mind, if you have a 2% conversion, going to 3% would definitely uplift the results for as much as 50%.
Most of the time, a small modification could lead to remarkable results in conversion rates. Here are some of the things that you can do to enjoy that.
1. Don’t focus on the features, but highlight the benefits instead
What is a ‘feature’? This serves as the statement about the service or product being offered. To ensure conversion rates, it’s important to answer the question, “What’s in it for me?” When describing the product being sold.
2. Add Review or Testimonials Whenever It’s Possible
Today’s consumer listen more to other customers than the advertisers who are trying to promote the product. They base their decisions on how others view the product they are interested in purchasing. To support that, try to think about the last few purchases you made online. Did you read several reviews first before making that purchase? Basically, adding testimonials and reviews to your website is a great way to add credibility and built trust to your site.
Here are some of the best ways to use reviews for your benefit:
– Add testimonials on product pages. This would influence the customers to consider buying from your shop.
– Feature positive customer tweets on your website. This would give a face to the brand of your website and build trust at the same time.
– Ask your customers to take part in case studies and have this featured on your site.
– Come up with video testimonials that can be embedded on the website and in a YouTube channel for brand promotion.
3. Make It Urgent!
One of the most effective tactics in conversion rate optimisation would be having a limited time promotion. This age-old marketing tactic has shown wonderful results because it always works. However, not all marketers are aware of this and you’d even be surprised to find out that they don’t even give their visitors a sense of urgency. Use this marketing tactic to influence the buyer that buying right now would be the best route for them.
– The use of urgent copy, such as “Limited Time Offer,” “Offer Ending Soon,” and “Limited Stocks” left could help a lot.
– Set a definite deadline.
– Use strike-through pricing.
– Make sure that you offer the users a clear next step that would trigger them to make a purchase.
– Try to sweeten the deal if possible; offer customers more reasons to buy your products– this can be discounts or incentives.
4. Use Free Shipping Whenever Possible
This is another way to drive online purchases in just a short amount of time. See to it that you pay attention to your profit margins, but still try to offer free shipping whenever you can– it’s a great way to influence consumers to purchase more, because they’ll think that they’re saving a lot from the shipping cost.
Aside from that, offering free or discounted shipping can also lessen the chances of the shopping cart being abandoned. In fact, based on the data gathered by Kissmetrics, around 28% of shoppers would rather abandon their cart once they find out they have to shoulder huge shipping costs. It’s also crucial that you advertise free shipping as much as you can.
5. Use Strike-Through Pricing
Who doesn’t love a deal? That in mind, if the customer thinks that they’re getting the chance of being able to purchase a product lesser than its original site on your website, there’s a huge possibility that they’ll be more interested in getting that product, as they would also be saving more.
6. Add Call to Action on Every Page
Each page of a website should be guiding the visitors toward making a purchase. Think of each page as an opportunity to convert visitors into buyers. What we’re trying to say is that you should persuade your visitors to check out what you have to offer.
Overall, these tips would guide you toward the right direction. Whenever you feel that it’s about time to make a few changes on your website, make sure to test those changes as well to ensure everything would run smoothly.
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
Which New Lorex Security Camera Is Right for Your Home?
Keeping your family and your possessions safe requires a proactive approach, and one way to protect what you care about is with a security camera system. Lorex Technology is well known for their security camera solutions, and their two newest products will change the way…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
Future Online Gaming Trends To Keep An Eye On
With a rapidly and constantly evolving world of online gaming and fresh technologies that are being developed on a constant basis, there is no telling what the future might hold. Or can we? One thing is sure: industry giants do not hesitate to invest millions…
How Retiring Entrepreneurs Can Ensure Steady Income
Running a moderately successful business gives you access to enough income to sustain yourself, whether you’re paying yourself a salary or are relying on annual profits generated by the business. But since you own and run the business, you won’t have access to an employer-sponsored…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…
Internet Security Tips For The Modern Age
The internet is no longer new. It’s been in most peoples homes for twenty years or more now, and we’ve all come to accept it as part and parcel of modern life. When it first began, it was something that we only had on our…
How to Immediately Improve Your Online Security
While the internet might seem paradisiacal, danger lurks in the obscurity of it. Apart from outsourcing your IT needs to specialists like IT support companies in London, there are immediate measures you can take to ensure your online world is as secure as the home…
Everything You Need To Know About Cybersecurity In 2019
With long workdays and jam-packed weekends, it’s a godsend that we can do most of our shopping, social interaction, and many other day-to-day tasks from the convenience of our computers and mobile devices. The internet has been making our lives so much easier for the…