If your goal is to increase the sales by up to 50%, how can this be done? Should you advertise some more? Or invest more time and money into your marketing strategy? Despite the fact that all of these could work, it’s definitely faster and cheaper to increase your conversion rate instead. Keep in mind, if you have a 2% conversion, going to 3% would definitely uplift the results for as much as 50%.
Most of the time, a small modification could lead to remarkable results in conversion rates. Here are some of the things that you can do to enjoy that.
1. Don’t focus on the features, but highlight the benefits instead
What is a ‘feature’? This serves as the statement about the service or product being offered. To ensure conversion rates, it’s important to answer the question, “What’s in it for me?” When describing the product being sold.
2. Add Review or Testimonials Whenever It’s Possible
Today’s consumer listen more to other customers than the advertisers who are trying to promote the product. They base their decisions on how others view the product they are interested in purchasing. To support that, try to think about the last few purchases you made online. Did you read several reviews first before making that purchase? Basically, adding testimonials and reviews to your website is a great way to add credibility and built trust to your site.
Here are some of the best ways to use reviews for your benefit:
– Add testimonials on product pages. This would influence the customers to consider buying from your shop.
– Feature positive customer tweets on your website. This would give a face to the brand of your website and build trust at the same time.
– Ask your customers to take part in case studies and have this featured on your site.
– Come up with video testimonials that can be embedded on the website and in a YouTube channel for brand promotion.
3. Make It Urgent!
One of the most effective tactics in conversion rate optimisation would be having a limited time promotion. This age-old marketing tactic has shown wonderful results because it always works. However, not all marketers are aware of this and you’d even be surprised to find out that they don’t even give their visitors a sense of urgency. Use this marketing tactic to influence the buyer that buying right now would be the best route for them.
– The use of urgent copy, such as “Limited Time Offer,” “Offer Ending Soon,” and “Limited Stocks” left could help a lot.
– Set a definite deadline.
– Use strike-through pricing.
– Make sure that you offer the users a clear next step that would trigger them to make a purchase.
– Try to sweeten the deal if possible; offer customers more reasons to buy your products– this can be discounts or incentives.
4. Use Free Shipping Whenever Possible
This is another way to drive online purchases in just a short amount of time. See to it that you pay attention to your profit margins, but still try to offer free shipping whenever you can– it’s a great way to influence consumers to purchase more, because they’ll think that they’re saving a lot from the shipping cost.
Aside from that, offering free or discounted shipping can also lessen the chances of the shopping cart being abandoned. In fact, based on the data gathered by Kissmetrics, around 28% of shoppers would rather abandon their cart once they find out they have to shoulder huge shipping costs. It’s also crucial that you advertise free shipping as much as you can.
5. Use Strike-Through Pricing
Who doesn’t love a deal? That in mind, if the customer thinks that they’re getting the chance of being able to purchase a product lesser than its original site on your website, there’s a huge possibility that they’ll be more interested in getting that product, as they would also be saving more.
6. Add Call to Action on Every Page
Each page of a website should be guiding the visitors toward making a purchase. Think of each page as an opportunity to convert visitors into buyers. What we’re trying to say is that you should persuade your visitors to check out what you have to offer.
Overall, these tips would guide you toward the right direction. Whenever you feel that it’s about time to make a few changes on your website, make sure to test those changes as well to ensure everything would run smoothly.
7 Common Reasons Why WordPress Websites Get Hacked
If there is one content management system (CMS) that’s credited for revolutionizing the modern web, it’s WordPress. Thanks to this revolutionary software, making any type of website is not difficult today. Its flexibility and ease of use make it so popular that WordPress powers as…
Manage Endpoint Security With Cloud-Based Action 1
Meet a free Cloud-based endpoint security and patch management solution from Action1 (www.action1.com). This top-ranking solution facilitates network discovery, enables you to find installed software and orchestrate software updates across all your endpoints regardless of their location. With many tools over there, you might be…
Private Practice: Crucial Services Your Startup Needs
Medical professionals around the world dream of having their own private practice. It allows more freedom for dictating your own schedule but it does come with its own set of challenges and while many are similar to those most startups face, starting a business in…
How To Keep Your Personal Information Anonymous And Secure While Using A Web Browser
Browsing the web or checking Facebook a few times a day has recently become something natural as breathing and eating. People wake up, immediately reaching for their phones to be up to date. Is it already an addiction to the Internet? Of course, it depends…
How To Stay More Secure When Using Kubernetes
Kubernetes is an open-source system for automating deployment of new apps and software, and is becoming increasingly popular due to its utility in going back to previous versions. But while lots of developers are excited to take advantage of the benefits and convenience offered by…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Appliance
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Self Improvement
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
How Do You Make The Most Out Of Sports Betting?
There is everything to love about sports betting. For starters, it is fun and provides you with a perfect opportunity to make extra cash, effortlessly. However, you should never rush to place a bet just because everyone is doing it, especially if you are a…
5 Things Your Instagram Might Be Missing That’s Holding You Back
If you’ve been wanting to take your Instagram to the next level in 2020, but haven’t been able to figure out how to do that, these tips might be the missing link. There will be natural stagnation periods along the way, but there is always…
Online Security Tips You Might Not Know About
Technology is now playing a major role in our daily lives. From how we work to how we spend our leisure time; it is central to us all now. Of course, a tech advance that has transformed our lives the most is the internet. While…
Here’s How Proxies Can Aid Email Protection
Are you concerned about your email protection measures? If that is the case, then this is for you. It all began in November 2014 with leaked emails from Sony Movie Pictures. After this leakage of emails went viral all over the world, people, organizations and…
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…