More Than A Logo: Tips For Creating A Winning Personal Brand
In the marketing world, everyone talks about developing a strong brand. If you search the digital marketplace for branding experts, you’ll find plenty of freelancers and entrepreneurs offering to create a professional brand for people and businesses. However, what’s really being offered is usually website and logo design.
While your website and logo are part of your brand, there’s more. Designs are your company’s identity. Your brand is your reputation. It’s more than the image you present to the world – it’s how the world sees you. While you can get a graphic designer to create a logo that represents what your company stands for, you can’t outsource the creation of your reputation.
Your brand is how others see you
Others don’t always see you the way think they do. Despite your intentions, the image you present to the world often differs from the image others perceive. For this reason, to create a strong personal brand, you need to pay more attention to how others perceive your brand than how you think you’re projecting it.
For example, say you think you’re projecting an image of authority in the fitness industry and your brand is designed to appeal to men and women. However, your market ends up being 90% male and you’re struggling to appeal to women. It might be because your marketing messages and imagery predominantly appeal to men. This might be contrary to how you perceive it, but the results speak the truth. A discrepancy in your intended market vs. your actual market will give you insight into where you need to make changes.
There are four components that communicate your brand to the world
In an article discussing how personal branding is a matter of how others see you, communication experts at Mandel.com describe the four components that make up a personal brand:
- Your values: What is most important to you?
- Your skills: What do you do very well that sets you apart from others?
- Your dependability: Do you have a track record of doing what you say you will?
- Your empathy: How do you understand, value, and trust others?
How you fulfill these essential components determines how you are seen by others. For example, declaring your concern for the environment doesn’t build your brand. However, donating a portion of your revenue to a non-profit organization that helps preserve the environment demonstrates that the issue is important to you, and therefore builds your brand. It’s not just what you say; it’s also what you do.
Look deeply at how you fulfill the components of a strong brand
Exploring the questions listed above, you’ll discover how others see you and where that perception differs from the way you want to be seen. You’ll gain the ability to address the incongruence to step into the image you prefer.
A strong brand extends within the company’s walls
The brand you embody to the outside world should also be embodied within your company culture. If respect and transparency are your highest values, they should be integrated into the fabric of the company’s operations. A strong brand embodied within the company’s operations inspires team members and earns their trust. Team members who trust the company they work for are more likely to stick around and even go out of their way to support the company in hard times.
Your brand is purely perception
Remember, your brand only exists in the perception of others. If others aren’t perceiving you the way you intend, there’s work to be done. The good news is it’s not hard to build the skills required to create a strong brand.
Your employees communicate your brand through every interaction they have with clients, customers, and the public. Partner with an organization that specializes in communication and leadership training to develop a strong brand from the inside out; it’s the key to creating a personal brand you can be proud of.
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
Which New Lorex Security Camera Is Right for Your Home?
Keeping your family and your possessions safe requires a proactive approach, and one way to protect what you care about is with a security camera system. Lorex Technology is well known for their security camera solutions, and their two newest products will change the way…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
GoPro Studio SUBSTITUTE — Try VideoProc to easily edit GoPro 4K videos
It’s a downright understatement to say that GoPro has changed the way we capture video content. If you’d to handle equipment big enough to fill a room for capturing quality content back in the old days, you can do the same using a simple-enough carriage…
Customer Credit: Great For Them But A Headache For You
In most B2B industries, trade credit is common practice. Customers come in expecting a certain amount of credit extended to them along with a healthy number of days before an invoice must be paid. Trying to buck that trend can mean missing out on growth….
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…
Businesses Need To Be Proactive When It Comes To Cyber Security
For business of any size, making sure they are not only compliant with security regulations but continually improving and adjusting the measures they have in place is vital. Quite often the factor which determines how a business approaches cyber security is the mindset of the…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…