As medical institutions are hard at work developing a vaccine and finally putting an end to the coronavirus pandemic, businesses may have to consider adapting to the so-called “new normal.” Although countries like Spain, Italy, and the United States are gradually recovering from quarantine, people will still need to remain cautious.
This could be a challenge to businesses that need to stay profitable. But while the pandemic poses a significant disruption to the bottom line, companies can take this time to improve the way they reach out to their audiences.
Now is a better time than ever to double down on your marketing efforts, so here are few tips on how you can build an effective strategy for your brand:
1. Focus On Video Marketing
Video remains a powerful medium any company can use to maximize their reach. In fact, videos are very much preferred for their convenience and the level of engagement it provides.
Many people will be spending most of their days stuck at home. Videos let you tap into potential customers who are very likely to consume the message you want to convey.
For this, you only need to create informational and highly creative videos that can significantly impact your target audience’s decisions. You can look along the lines of tutorials, product reviews, and informational videos that seek to engage and educate.
2. Improve Your SEO Efforts
As in-store visits and purchases dropped during the first days of the pandemic, businesses have noted a steady increase in organic visits. Ecommerce websites, for sure, are also experiencing record transactions as consumers turn to online shopping as a safer means to purchase necessities.
Focusing on your SEO activities can help put your brand front and center. This allows you to compete for a larger slice of your market. For this, improvements on your website should help you secure a better position in the SERPs.
You may have to speed up your webpage loading and enhancing customer experience by improving the overall design. Make your webpages navigable and use the right amount of design elements. The least you can do is allow users to bounce away from your site using overloaded graphics and a messy layout.
Other than that, you can also publish blogs targeting very specific keywords or search terms. Try to do some research on how your products and services can help your audience in these testing times.
From there, you can create highly targeted blogs that can help increase your organic traffic.
3. Build An Email Marketing Campaign
Email remains to be an effective means to reach out to people who are very likely to convert. It’s also a great way to let your audience know what your brand is doing to address the challenges of CoViD-19. This allows for a close engagement with prospects who will end up making a purchase.
For this, you will need to know what types of messages you can deliver to your prospects based on where they are in their journey. You will have to set up sales funnel stages that will guide prospects from initial contact to nurturing and, finally, to setting up an appointment with a sales rep.
These are challenging times indeed, but businesses can still make the most out of the situation by building effective marketing campaigns that are sure to generate sales and keep the businesses themselves afloat.