Whenever we begin any investment, we worry about the ROI. What’s that, you ask? That would be the return on investment. After all, what’s the point of investing if you’re not going to make some profit on that investment? It’s why many of us buy stocks or art or real estate. We want the price we get at the end to exceed the price we paid to acquire it in the first place.
So how exactly does this apply to the world of Internet marketing? Well, for the whole thing to make any sense, you’ll need to work how much you’re earning through your visits to your websites. How many visits to your website are actually generating money?
You could have what seems to be the best marketing strategy in the world. Let’s say you’re working with a killer SEO handler who are currently getting thousands of visitors to your website a day. Pretty sweet, right? But when you actually look the profits you’ve made by the end of the month, you find that you’re not earning as much as those visits had suggested to you. That’s because not enough of those users are actually going through your website to the purchase process. Visits are nice, but if they’re not making any purchases then there’s hardly any point.
When this sort of thing happens, the dreaded finger of blame can fall upon many aspects. Have you heard of conversion rate optimization? This will usually be the first thing that people scream out. What this does is put focus squarely on the quality of the content on your website. It could even be referring to the prices you’re charging. Getting visitors to your website just to traumatise them with high prices isn’t going to get you any love!
But it’s possible that you’re not advertising in the right places. In order to get a good return on investment, you need to make sure you’re not investing in areas that won’t return a profit. Let’s say you’ve got a business that can only serve customers in a particular area. Let’s say London. And let’s say that you’re pouring funds into a seemingly strong marketing campaign. But check the data and see where the marketing is being focused. If you’re paying to have adverts displayed in Scotland, or India, or on Mars, then you’re wasting money. What use is your service to them? You’re not going to make any return on investment from those areas. See about getting professional advice targeted marketing. For example, if you’re using PPC in marketing, then speak to a PPC management agency.
Of course, outside of all this, there’s the ease with which your website can be shared. It’s possible that a satisfying amount of visitors are turning into customers, earning you a nice stream of revenue. But what if you were hoping those effects would “echo” a bit more? Let’s you’re getting a lot of sales directly from advertising. You’d be forgiven for expecting this success to result in more sales from outside that marketing sphere. This is generally done through word of mouth. Social media sharing, positive reviews, that sort of thing. Make sure there are sharing facilities on your website to aid in this.
Be careful with your Internet marketing. People may think that the more you spend, the more customers you’ll get. But if you’re not careful, then this won’t work for you.