Building a backlink profile is as much of a skill as it is an art. And, usually, building and executing a strategy that leads to more links can take a lot of effort and many hours of your time. What’s more, once your website becomes more authoritative it will be even harder to keep track of gained and lost links.
On moments like these, a link-building tool is one of your best options to improve your work output. Not only will it save you long hours from analyzing metrics and exploring new opportunities, but it will also give you a detailed overview of your backlink profile at all times.
For that reason, we decided to review Linkody, a tool that will help you stay ahead of your competitors, removing any roadblocks related to link-building.
To get a better idea of how Linkody can help your business improve its rankings, let’s take a look at some of its key features.
The interface – An overview of your performance
Once you add your domain to the tool – a process that takes no longer than 2 minutes – you will get insights to a large number of metrics that create an overview of your link-building performance:
More specifically, you will get information on:
- Mozrank, Domain Authority and Spam Score of your domain
- The number of backlinks that currently link to your domain
- Social shares on other platforms, such as Facebook and Linkedin
- The current level of trust and social flow
- Your Alexa ranking
Getting access to this information will give you a good idea of the steps you can currently take to improve your link-building strategy. On top of that, if you are exploring the tools’ capacities from an agency perspective, you’re in luck. All of this information can simply be exported as white-label PDF report that you can send to your clients.
Links – Manage your backlinks
Right next to the Dashboard you will find the Links tab. This is the tab where you will likely spend most of your time. In it, you will find all of your backlinks and get a better idea of their quality, based on a large number of metrics. You will also be able to add new links manually.
You can adjust the table by filtering the results through a number of variables and also adjust the visible columns, by hovering over Columns and select only the metrics you wish to see.
You can select and see any of the following columns:
This way, you can easily find which backlinks offer value to your domain and which are potentially dangerous. Once you discover these “bad” backlinks you can easily disavow them within the tool itself.
Competitors – Find new backlink opportunities
This is the feature that made us fall in love with this link-building tool. You can use Linkody to spy on your competitors’ backlink strategy and use take advantage of opportunities that come with it. When using the 30-day free trial, you will be able to add only 1 competitor, but that will be more than enough to give you an idea of the feature’s effectiveness.
Start by adding your competitor to the tool to see a list of their backlinks and explore their top ranking pages.
You can also view all the backlinks of your competitors together and filter them according to the purpose of your search.
In the competitors’ tab you can do the following:
- Analyze all of your competitors’ backlinks
- Filter backlinks to refine your search
- Add a new competitor
- Find new backlink opportunities
Check your competitors’ top ranking pages
If you want to get a better idea of what content helps your competitors rank high in the SERPs and their metrics. You can then use these top-ranking topics to enrich your own content strategy.
To see the top pages, simply click on View Top Pages when checking out a particular competitor.
If you have experience with linkbait content, then this section will help you find some golden nuggets. Check the top pages to find great topics and “steal” content ideas from similar websites. Not only will you skip the research process for your future articles, but you will also know that these topics will rank well since they do so for your competitors.
Once you discover the topics that interest you, all you have to do is write a longer and more detailed article that covers the subject in a better way.
Aside from the above, you will get the same detailed metrics for your competitors’ links as you do for your own. With this information you will understand what efforts are needed to improve your rankings as well as which link opportunities you should pursue next.
So, is the tool worth it?
In our opinion – absolutely. This is one of the tools you didn’t know you need until you started using it. And right now, we really can’t go without it. The complicated task of link building becomes so easy that even an absolute beginner can get a hold of it.
On top of that, the pricing model is very competitive. Starting at low $15 per month for 2 domains, the tool can act as an invaluable asset for busy webmasters.
But agencies can find great benefit in the tool as well. The higher priced models offer more domain registrations which, paired with the PDF reports that can be generated with the click of a button, save a company lots of work-hours.
All in all, it is best to find out what the tool can do for you by testing it through a 30-day free trial. This way, you will know if the tool’s features can improve your work output and keep you more organized.