If you are looking for link-building strategies that actually work, then you are at the right place. Link building is a crucial aspect of Search Engine Optimization (SEO); so much so that most often it is the make or break part of SEO. 

Let’s rewind a bit to understand what link building is and why it is important in your marketing strategy. The whole purpose of SEO is to ensure that you rank higher on search engines so that you are visible to people. This can be done if search engines think that you are an authoritative source of information on that particular search string. Link building can help in this as it is the practice of getting other websites to hyperlink to your site. 

Google is the predominant search engine of the world and it takes backlinks very seriously. The more websites link to your site, the more reliable source of information you become in the eyes of the algorithm that Google uses. Of course, the links have to make sense and cannot be random. Since the Google algorithm also focuses on the quality of backlinks apart from their quantity, it is important to ensure that they are genuine. 

As promised at the beginning of this post, here are link building strategies that will actually work in 2022:

1. Create Useful and Shareable Content

It is actually true that content is king. When it comes to link building, the content has to be useful and it has to be shareable. Both these criteria need to be met so as to have any meaningful impact on your backlinks. 

When it comes to useful content, if you are an industry-specific magazine, then you can have relevant industry information in the form of surveys and other resources. This in turn needs to be shareable. For instance, the same information can be presented in the form of an infographic to make it easy to circulate. 

Only if the content is useful and shareable will other blogs, magazines, and websites link to your website. Unless the backlinks are related to your area of work, the impact on SEO will be minimal.

2. Focus on Strategic Guest Posts

Guest posts have always been a traditional way to get backlinks to your site. You scratch my back, I scratch yours. However, this approach is now outdated. Sure, doing guest posts is still an integral part of link building. But strategic guest posting can yield better and long-lasting results. 

There are a few fundamental rules that you need to keep in mind when it comes to strategic guest posting. First, the website that you choose to write a guest post for must be relevant to your niche and must have domain authority itself so as to provide you with any benefits. Second, the topic must be problem-solving in nature and the content must be unique and have a personal touch. Third, when you add links to other authorities, make sure that those links are genuinely useful and not for the sake of link building. 

3. Get Professional Help

Sometimes, if you just want to focus on your core competencies and divert this link-building work to someone who has expertise in this task, getting professional help is not a bad idea. In fact, there are many websites like hispanolinks.com which help you improve your organic search engine rankings by genuine link building. 

4. Get Listed on Review Sites

This is a classic strategy that never fails to deliver results. This is so because people are always using search engines to find the best-reviewed products and services. When people do so, the search engines lead them to various review sites that showcase products and services and their reviews.

It is these review sites that should be listing your products and services so that they can link to your website. Since these will be review sites, there is no fear that the backlink may not be related to your niche. In fact, for a product or service-related web pages, getting backlinks from review sites is of enormous importance. 

5. Comment on Related Blog Posts

One of the less mainstream link-building strategies that actually work is blog commenting for SEO on related blog posts of other websites that are in your domain. Here, it is crucial to ensure that the comment includes a link back to your website without it looking like a promotional comment. 

Yes, it is easier said than done. But here are a few tips to comment better. First, do read the blog post. This helps you leave a meaningful comment. Second, do not just link back to your website without any relation to the blog post. Make a point to link to a specific post on your website that is providing value to the reader of that particular post where you are leaving a comment. 

6. Cold Email Bloggers and Publishers

At the end of the day, it all comes down to cold emailing if you want to scale up to anything, be it a startup or your SEO strategy. The sheer amount of websites that exist in any domain today is mind-boggling. Imagine if even a small percentage of those websites are giving their best in digital public relations, the impact it can have on their rankings. 

Thus, it is important to cold email various bloggers and publishers in your area of expertise asking them to take a look at your site and consider linking to it if they find it useful and relevant to their niche. If not for backlinks, do it for simply spreading the word about your website. Even that can help in SEO. 

Search Engine Optimization (SEO) is no longer only for digital businesses. With the covid-19 pandemic engulfing the world, more and more businesses are looking to get higher up in the rankings as search engines are actually giving them more customers. In order to have an effective SEO strategy, link building can only be ignored at its own peril.