We live in the age of the customer. With so many companies competing for market space, brands and businesses have to go beyond simply offering a product. Consumers want to connect with companies on a personal level.
As a business owner, this comes back to empowering your customers and letting them shape their choices and decisions. One sector that has done this successfully for a long time is the online gambling sector. Below, we discuss some lessons from the online casino industry on how you can learn to empower your customers.
Provide Choice
When it comes to choice, the iGaming industry has a huge advantage over other areas. This is part of the reason the industry has grown so much in the past few years. The number of games on offer online would be impossible to house in even the largest of casinos. You only need to take a look at the online blackjack games available to get a taste of what is on offer. There are standard games, premium tables, and ones with additional variations such as blackjack switch and cashback. Not only does this empower the customer, but it keeps them interested in the product. Should they tire of one table, they can add variation by joining up with others.
Another great way the online gaming industry does this, which can be adapted for your business, is to provide self-serve options. They don’t expressly direct you toward certain games. Rather, they offer a wide selection and let the visitors choose. You can utilize this in your approach to customer service as well by providing tutorials, help articles, and FAQ sections. This also helps relieve pressure on your staff.
Use Third Party Reviews
Any business owner can tell you that the best form of marketing is word of mouth. People are more likely to sign up or buy a product if it has been rated by a third party or someone they trust. Luckily, there are many ways you can do this in the digital age.
One way the online casino industry does this is via affiliate marketers. These are individuals or webmasters who rate and review online casinos, often ranking them based on several factors. When people read these reviews and want to follow their recommendations, they click on the link provided. This lets the marketer take a small share of the profit.
In this model, everyone gets something of value. The customers get an honest recommendation and the best product for their needs. The marketer gets a payment from the company, which in turn gets a new customer.
Of course, there are many other ways this can be done. You may decide to utilize testimonials on your website or make sure you get plenty of strong reviews on Google Business and similar forums.
Add Value
It is not enough to just offer a product. If you want to empower customers, you need to provide the tools for them to learn and teach themselves. Casino websites do this by using blogs and tutorials. These may be about how to play certain table games, manage bankrolls, or even about different strategies.
Blogs can be written about your subject, or you may decide to create podcasts talking to others in the industry or educating customers which are extremely cost-effective. A large budget is required for only one type of content and that’s video. Without a decent budget, your business video can come off as looking cheap, unprofessional and not done properly.
There are a host of other ways the bingo industry has used reviews, and this can even apply to the iGaming sector as a whole. The best way to check them is to dive into the websites themselves and check their marketing tactics. If you apply the right ideas, you could have the same success in the near future.
