Length + Links = Leads: The 2 SEO Trends You Need To Be Following In 2019
Digital marketing has come a long way since the first search engine, Archie (short for “archives”), was invented in 1990, and many small business owners are struggling to keep up in such a fast-paced industry. You may have heard that search engine optimization is one of the most effective forms of inbound lead generation, but months of blogging haven’t gotten you any closer to reaching your business goals. The reality is Google changes its algorithm on a regular basis, which means the SEO techniques you used last year may not work as well today. In this article, we will explore two of the most important techniques you can master to find digital marketing success in 2019.
You can’t do SEO today without a blog, but what makes that blog an asset in Google’s eyes? In the past, a business’s blog was designed to be supplemental to the website copy. Small business owners would write between 300 and 500 words per blog post, and that was sufficient. These blogs were far more basic and lacked any real depth. But today, with over 2 million blog posts published each day on the internet, the web has become saturated and the competition fierce.
Five hundred words simply doesn’t cut it; SEO professionals recommend between 1,500 and 2,000 words per blog post. And data shows that the majority of page one listings on Google contain over 1,000 unique words.
But why are blog posts getting longer? Do search engine users simply enjoy reading that much? Not really. In fact, most people skim long articles online, which is why extended list posts are so popular — they provide an easy opportunity to jump around the text, bouncing back in when they see a heading that catches their eye.
No, Google favors long-form content because it is typically more in-depth and informational. Google’s aim is to provide users with answers to their questions. Which is why you must avoid the temptation to write 1,500 words of fluff. As artificial intelligence technology has advanced, Google has gotten smarter. And believe it or not, the search engine can tell when a piece of content is well-researched and well-written — in fact, Google’s 2011 Panda algorithm update was designed to assess the quality of a webpage’s content, considering grammar, syntax, and readability as lead indicators.
Again, Google’s mission is to provide searchers with the information they are looking for. That means your blog posts should be highly informational. And searchers want to get their information from an expert source. Unfortunately, attempting to jam as much information as possible into a 500-word blog post might make you come off as less knowledgeable; you’ll only have enough room to skim the surface of a difficult subject. Long-form content, on the other hand, gives you the space to really cover a topic in full, making it more likely you’ll answer the searcher’s question. Not only will the reader come back next time they have a question, but Google will see that and will be more inclined to share your content ahead of less authoritative sources. In other words, well-written, detailed content will position you as a thought-leader or topic expert in your field.
Further helping your rankings, long-form content provides more opportunities to use more unique keywords. Additionally, longer content will cause the user’s time on page to be greater — and it’s believed that time on page is a key indicator of relevance in Google’s algorithm. Better content is also more shareable, which brings us to our next trend: link-building and content promotion.
The internet is made up of two main ingredients: content and links. You wouldn’t bake a cake with just half the ingredients, would you? So why would you focus on creating good content alone? The content only works for your search engine optimization strategy if you promote it.
In Google’s famed, yet mysterious, algorithm, links to a site act as votes for that site’s authority. Unfortunately, not all votes hold the same weight, which is why you want votes from those sites that are themselves more authoritative. And these votes (or links) are not going to magically appear — like a politician, you need to campaign for them. And that starts with sharing your blog content.
Once you’ve published heavily researched, high-quality content, you will need to get the word out. While email may not be the newest, sexiest technology in the world, it is an extremely valuable channel for distributing content and building relationships with influencers in your link space.
You should be curating a list of opted-in email addresses belonging to users who have expressed an interest in your content. Reach out to these people first, asking for them to comment on your blog post and share the link on their own sites.
Next, you can make contact with other online publishers in your industry to coordinate cross-promotion of content. In other words, suggest a guest post. Writing on other people’s sites is a great way to earn a link. In return for creating in-depth content, most website owners will allow you to include a backlink to your site in the piece. Or they may ask you to publish a guest blog with a link back to their site on your blog.
Through email outreach, you can build long-term relationships with important influencers in your industry and extend your brand’s reach. Of course, as mentioned above, not all links are created equal — those from sites that are more authoritative will carry more weight in Google’s eyes. But relevance is also important: a link to your hardware store’s site from a DIY guru’s blog is going to be more valuable than a link from puppy adoption website. Ultimately, a good link creator is authoritative and relevant. That’s who you want to reach out to.
According to Neil Patel, content marketing costs are 62% lower than traditional marketing and it generates about three times as many leads. When you properly coordinate the creation of well-researched, in-depth, long-form content and the promotion of that content, you will see an excellent ROI. Unfortunately, many small businesses don’t have the time to dedicate to content creation and promotion, which is why they hire an SEO company. Professional digital marketers know what works in 2019, and they’ll know what will work for your business next year and the year after when long-form content and email outreach are as antiquated as Archie.
6 Unexpected Security Concerns, and How to Prepare
As powerful as the Internet is right now, it’s impossible to even imagine where it will go over the next years and beyond. But, as fast as security protection continues to improve, hackers seem to improve even more quickly. Everything from new devices to apps…
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
Stranger No Danger: A Lesson In Building Trust And Rapport With Your Online Customers
“Don’t talk to strangers,” is probably one of the most universal lessons parents teach their kids. No matter where you are in the world, what your economic background is, or the kind of neighborhood you live in, your parents must have warned you of a…
How NetBase Uses Social Media Tools to Your Advantage
It is estimated that 80 percent of people in the United States are on social media. This means that companies are vying for the attention of over 260 million people. Companies are also vying for market share and lead-generation in the social media sphere….
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…
Businesses Need To Be Proactive When It Comes To Cyber Security
For business of any size, making sure they are not only compliant with security regulations but continually improving and adjusting the measures they have in place is vital. Quite often the factor which determines how a business approaches cyber security is the mindset of the…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…