Is Voice Search Optimization a Major Digital Trend of the Future?
Our world is gradually moving towards a hand-free environment, and diverse technologies like voice search optimization have evolved and advanced to allow complex searches to be accurately & rapidly found to meet and excel consumer expectations. Smartphones, smart speakers, home assistants, and other voice-enabled gadgets are now active members of our daily lives.
Instead of typing the search for their favourite music, people ask their smartphones questions such as, “Ok Google, play my favourite music?” and the Google Home speaker replies back saying “Here we go.” And then the musical tunes are played on the speaker. You may call that example of music voice search.
We are now in the age of voice search. Widespread adoption of Voice enabled devices have made our lives increasingly simpler. In a fast-paced world, to expect you to type long words in search engines is a folly. More and more people prefer voice search technology to get the desired results on their screens.
The approach we search for things on the internet is changing. To benefit from the rapid rise in voice technology, SEO analysts must identify and embrace this trend to pass on to their valued business partners.
Background of Voice Search
Voice search introduced by Google in 2011 was initially more of a fad than a focus. Users didn’t rely much upon it at the time. In 2020, innovations and technology improved drastically to bring voice search to the top of the table. Voice search is now the forerunner in leading the search engines. Current statistics show that almost half of the adult population use voice search at least once per day.
After the voice search launch was made, it was followed by Microsoft’s Cortana in 2014. Soon Amazon launched Echo – a smart speaker powered by Alexa. Google launched its smart speaker Google Home and Google Assistant in 2016.
Though the initial numbers showed, Amazon’s Alexa took the lead, but Google Home captured more market by 2020. Other famous digital assistants on the global platform include AliGenie from Alibaba and Alice from Yandex.
Voice recognition technology continues to improve significantly since its initial launch. More connected devices are added to the market with improved voice enabled functions. Google voice search shows 95% accuracy compared to other speech recognition systems.
- Google reports 27% of mobile users globally prefer voice search instead of typing.
- eMarketer predicted by 2021, 88.7 million people in the US will make smart speakers as their household. It is roughly 26.5% of the population.
- ComScore reports more than half of the mobile users engaged in voice search technology in 2020.
- A Gartner Pandemic and Behaviour study reveals that 32% of consumers are interested in hands-free technology due to contamination.
- Voicebot.ai latest report shows that voice assistant users rose to 23% in Nov 2020. Earlier it was 11% between the years 2018 to 2020.
- NRP and Edison Research shows that 1 in 6 Americans purchased and owned a smart speaker in 2018.
- According to Canalys Newsroom, 164 million units are expected to be sold in 2021, and 640 million users across the globe will own a smart speaker by 2024.
- 71% of consumers prefer to use a voice search instead of conventional typing.
These statistics tell us that more and more people are conducting voice searches. Optimizing web pages for voice search is the only solution if you don’t want to miss traffic, leads, and valuable customers to your web portal.
Nowadays, users prefer to use voice search as it is convenient and reliable for all daily tasks, like looking for a grocery store nearby or even creating a grocery list. Soon, voice search would have captured more diverse search keywords to improve voice technology better.
Current Use of Voice Search
SEO analysts must know the user intent behind every search. But it would still generate inbound traffic if you don’t optimize your website based on the user intent. Make your website more accessible for customers to choose your products and services, and this will help make the conversion rate work better for your business. The following are the ways people use voice search.
- Based on Curiosity: When is the discount sale on Amazon? Which bank offers the best interest rates? Where is the nearest pharmacy?
- Travel: Which airline provides the best business class to Toronto? What is the famous seafood restaurant near me?
- Knowledge: How to cook a grilled chicken? How to make an eggless cake?
- Purchase: Which device is the best for gaming? Which is the best phone under 10,000?
You need to optimize your content with all these ‘why’ questions to get the best results on voice search.
Emerging Trends of Voice Search
The continued growth of voice search presents an opportunity for businesses and industries to go ahead of the game. Here are some emerging trends of voice search that are transforming the way we lead our lives
Artificial Intelligence (AI) and Machine Learning (ML)
Voice search has made a striking development in artificial intelligence (AI) and machine learning (ML). It has replaced how users communicate with their smart devices and search habits.
For instance, Google’s RankBrain can now understand the intent of your search and recognize words and phrases that fetch the results more precisely. When a searcher communicates a new phrase, answers appear on the screen out of the best guess.
Voice Search on Local Products and Services
People find it very convenient to use voice search to find a business for local products and services. Research and statistics show that most searchers use voice search to find information about the business in their locality.
Good news for local vendors as searches of ‘near me’ has drastically increased, says google reports.
Increase in Popularity of Voice SEO
SEO experts frequently update and fine-tune their SEO strategy to synchronize with voice search. Now it is time to develop content that has a voice search optimization strategy. Google is one of the most trusted search engines, and businesses want to attract more traffic to their client site as voice SEO takes center stage.
Voice Search is more used on the Mobile
Google is continually improving its voice search. Google voice search now supports over 100 languages on our mobile devices. No wonder why voice search is more on mobile than on any other devices. Searchers find it convenient to use mobile as their preferred voice search option as they can use it in different environments- at a restaurant, office, party, etc.
Smart Speakers Drive Voice Search Adoption
As discussed earlier, smart speakers are becoming more common in every household around the globe. In the early days, Alexa, Siri, Google Speakers were seen only as mere entertainment and fun to use. You would ask a silly question, “she” would immediately respond. This trend has increased drastically.
New and improved versions of these smart speakers have changed how we function. And other tech giants willing to capture the Smart Speaker market while keeping pace with the customer demand.
Application in Various Fields
With new technological developments seen every year, there is a constant shift in the business boundaries. Yes, businesses need to adapt to the growing opportunities and challenges to stay competitive.
Voice Search for E-commerce
Use your voice to search for the products of your choice. Why use the search field button when you have a microphone button. Turn on your voice search has become common in browsers, search engines, smart TV, smart speakers. People choose the device with voice-enabled technology. Take the case of Smart TV – searching for your favourite movies and web series using voice commands. Customers love it. Many businesses have included voice enabled chatbots to interact with customers.
Voice search powered by artificial intelligence in an E-commerce store works similar to text search but with the added advantage of comfort and convenience of voice over typing. We would be discussing the other benefits in the coming paragraphs.
Voice Search for Tourism and Travel
The tourism and travel industry must adopt voice search for the simple reason that your customer already has the technology in place on their mobile devices. As new improvements and investments are made by major tech giants like Microsoft, Google, Amazon, Apple to improve voice recognition technology, voice search will find its place in booking hotels, flights, holidays, and more.
Benefits and Effect on Enterprises
If you are running a precise business and want to be found by customers online using voice search, consult SEO experts to guide you on the following:
- List your business right on Google My Business
- The website is mobile optimized
- Website is easily accessible on Social media
If you want to succeed, you must either adapt to the upcoming technologies early or move fast to get there. You complete your first move by fulfilling the parameters mentioned above. Now the next move is to make your site voice-search friendly.
- One of the most significant benefits of easy voice search is that it is comparatively 3.7 times faster than conventional typing, and the feedback is much faster.
- Since the Google voice search algorithms are more accurate, businesses that appear on the top 5 gain trust with searchers.
- Voice search optimization practices can boost and drive your local SEO services to the next level.
Businesses must include voice search optimization in their digital marketing strategy. You would be missing a significant chunk of consumers if not adopted. Whether your business is optimized for voice search or not, this trend will substantially influence any business.
So, better connect with a digital marketing partner to use targeted keywords that match the voice search. More conversational keywords and natural language will improve rankings on search engines. All types of businesses must find approaches to utilize this technology to rank on voice search results.