Many marketers and business owners wonder if search engine optimization is as relevant today as it was five or ten years ago. At the dawn of the internet marketing age, SEO was the hottest method for growing a website’s popularity and traffic. After significant changes to the internet and search engines in general, many people wonder if there is still a place for SEO.
Fortunately, SEO still remains a vital part of internet marketing. It is important to note, however, that it has undergone some minor changes. For example, social media’s rise in popularity has created an alternative source of traffic. Social media marketers don’t have a need for high SEO skill when these powerful platforms can be leveraged properly. Companies with smaller budgets may have a difficult time growing with social media.
SEO may be more important than ever before
Statistics suggest that consumers are using online searches more than ever before. In fact, Google processes more than 40,000 search results every single second. This combines for an average of 3.5 billion searches each day and 1.2 trillion every year.
Billions of people throughout the world start their online experiences with a search engine like Google. This represents ample opportunity for company’s to generate sales and traffic. The key is to leverage this potential properly. Search engine optimization plays a key role in taking advantage of these impressive statistics.
Take a moment to consider the implications of ranking highly on a keyword search in Google’s results. The amount of traffic and potential sales would be staggering. Unlike a brick and mortar shop, websites have the potential to generate traffic 24/7/365. As long as a business can successfully turn this traffic into leads and sales, SEO will take care of the rest.
There is more than one benefit for ranking in a high position on the search engine results. Not only are you receiving a lot of traffic, but you are also taking customers away from the competition. This constant ranking at the top will lead customers in the niche to start seeing your company as an authority.
The main issue revolves around our understanding of SEO
Although SEO remains effective, there are some business owners and marketers who don’t know how to implement these strategies into their business’ growth. Understanding how SEO works is the first step in utilizing its capabilities. SEO ‘experts’ are a dime a dozen these days. Everyone and their cousin claims to be an SEO guru. We recommend sticking to Google for SEO strategies. After all, they understand better than anyone the algorithms that help rank websites on their search engine.
Google hasn’t become the biggest search engine by chance. This company has delivered results year after year encouraging both companies and individuals to choose Google amongst other possible options. Google suggests that companies focus on creating engaging and useful content for their websites. This content, combined with some basic SEO strategies, can help websites rank higher.
SEO may be an older method for ranking content, but this strategy is far from being dead. It is still a highly effective way for ranking content for Google results. There are many companies such as LD SEO Sydney that specialize in helping businesses improve their search engine strategies.